Get featured on Corporate Learning Media Outlets in 48 hours

Yes, a founder can absolutely do their own PR, but it requires a significant time investment. The process involves researching and identifying relevant journalists, building a media list, crafting personalized pitches for each one, and conducting persistent follow-up. This can easily consume hundreds of hours that could be spent on product development or sales. Using a distribution service automates the most time-consuming part: the placement. You write the announcement, and a service like Mediaboost handles the submission and syndication to hundreds of outlets. This provides a practical middle ground, allowing you to secure coverage efficiently while you focus on growing the business.

The cost varies widely based on the method you choose. Doing it yourself is technically free, but your time has significant value. Pitching journalists can take dozens or hundreds of hours with no guarantee of success. Hiring a traditional PR agency is the most expensive option, typically involving a monthly retainer that can range from $5,000 to over $15,000. In contrast, press release distribution services operate on a one-time fee model for a single announcement. This provides a predictable, affordable way to secure guaranteed placements. You can view our current one-time package pricing on our packages page.

The process is very fast. Once you submit your press release through our platform, it undergoes a quick editorial review to ensure it meets publisher guidelines. This review is typically completed within one business day. After approval, publication begins immediately. You can expect your announcement to appear on hundreds of media outlets, including syndication to partners of AP News and Yahoo Finance, within 24 to 48 hours. We deliver a full report with live links within three business days of the campaign start.

Announcements with tangible, data-backed, or high-impact news perform best. For a Corporate Learning platform, this includes securing a new round of venture funding, publishing a proprietary research report on industry skill gaps, or winning a major contract with a well-known enterprise client. Product milestones that are truly innovative, such as launching a novel AI-powered coaching tool or a platform feature that demonstrably improves learning outcomes, also attract attention. Generic announcements about minor updates or hiring non-executive staff are less likely to gain traction.

The key is to avoid writing it like an advertisement. Editors reject releases that are filled with hype, jargon, and unsubstantiated claims like 'revolutionary' or 'game-changing.' Instead, maintain a neutral, factual tone and adhere to the standard press release format. Start with a strong, clear headline that summarizes the news. The first paragraph should cover the who, what, when, where, and why. Use quotes to add opinion and color, but keep the main body of the text objective. Our AI-powered editor helps guide you through this process, ensuring your release meets journalistic standards and publisher guidelines before submission.

Yes, absolutely. Enterprise buyers, especially in HR and L&D, are risk-averse. They need to trust that a vendor is credible, stable, and recognized in the industry before making a purchase decision. Media coverage is a powerful signal of that trust. Seeing 'As Seen On Business Insider' or 'Featured on Yahoo Finance' on your website, proposals, or sales decks immediately elevates your brand. It differentiates you from lesser-known competitors and answers the unspoken question, 'Is this a real, legitimate company?' This social proof can significantly shorten the sales cycle and build the confidence needed to close large deals.