Get featured on Cross-Border Payments Media Outlets in 48 hours

Yes, a founder can absolutely do their own PR, but it's a significant time commitment. The process involves building lists of relevant financial journalists, crafting personalized pitches for each one, and conducting relentless follow-up. The success rate is often low, and it takes time away from building the actual product and business. Using a service like Mediaboost is a form of DIY PR that saves you the most time-consuming part: the distribution. You write the release (or use our AI editor), and we handle the submission and guarantee the placements. It's a practical compromise for founders who want control and results without the agency price tag or the manual labor of outreach.

The cost of PR varies dramatically. At one end, you have DIY outreach, which is free but costs you dozens of hours with no guarantee of success. At the other end, a traditional PR agency retainer costs between $5,000 and $15,000 per month, a significant burn for most startups. Press release distribution offers a middle path with predictable, one-time costs. Instead of an ongoing retainer, you pay per announcement or for a package of placements. This model is designed for companies that need to announce specific milestones like funding, partnerships, or new market entry. You can see our current one-time package pricing on our packages page.

The timeline is very fast once your press release is finalized and approved by our editorial team. After you submit your release through our platform, it undergoes a quick review to ensure it meets publisher guidelines. Upon approval, publication to our network of 350+ media outlets, including sites like AP News and Benzinga, begins immediately. You will start seeing live links within 24 to 48 hours. We deliver the full PDF report with all live URLs and backlink data within 3 business days. For directory listings, the process is more manual and can take up to 2 weeks to complete.

News outlets are interested in tangible, verifiable milestones that signal growth and impact in the financial sector. Announcements that perform best are almost always tied to numbers or notable names. Specifically, these include: closing a significant funding round (e.g., '$5M Series A'), securing a critical regulatory license (e.g., 'Receives UK EMI Licence'), a partnership with a well-known bank or institution, reaching a major transaction volume milestone (e.g., 'Surpasses $1B in Processed Payments'), or expanding service to a new, significant geographic market.

Editors reject releases for two main reasons: they read like advertisements, or they aren't actually newsworthy. To avoid this, write in a neutral, third-person tone. Your headline must state the news clearly and concisely. The first paragraph must summarize the entire story. Most importantly, avoid hype words like 'revolutionary,' 'game-changing,' or 'world's best.' Instead of saying you have a 'seamless user experience,' quote a customer who says it. Instead of claiming you have 'robust security,' announce that you completed a SOC 2 audit. Stick to verifiable facts, and your release will be seen as credible information, not just marketing.

Yes, absolutely. For investors and regulators, due diligence is paramount. When they search for your company, finding a history of professional press releases on credible sites like Yahoo Finance, MarketWatch, and Business Insider provides powerful third-party validation. It shows you are a serious, transparent company that is achieving verifiable milestones. This public record of progress can be a deciding factor for an investor comparing you to a competitor or for a regulator assessing your company's legitimacy. It's not about them discovering you in the news; it's about what they find when they come looking.