Get featured on Crypto Media Outlets in 48 hours

Yes, a founder can absolutely handle their own PR, but it's a significant time commitment. The DIY approach involves building lists of journalists, crafting personalized pitches for each one, and conducting endless follow-ups. The success rate is often very low. Writing and submitting a press release through a distribution service is a more manageable form of DIY PR. You control the message and the timing, but the platform handles the complex and time-consuming work of syndication to hundreds of outlets. This hybrid approach saves dozens of hours compared to manual outreach while still being far more affordable than a full-service agency.

The cost varies dramatically based on the method. Pitching journalists yourself is "free" in terms of cash but costs dozens of hours of founder time with no guarantee of placement. Hiring a traditional PR agency is the most expensive option, typically running $5,000 to $15,000 per month on retainer, often for a minimum of 3-6 months. This is often out of reach for early-stage crypto projects. Press release distribution services like MediaBoost operate on a one-time fee model with no retainers. This provides a predictable cost for guaranteed placements. You can view our current packages and pricing for specific costs.

With a distribution service, the process is very fast. After you submit your press release through our AI-powered editor, it undergoes a quick editorial review to ensure it meets publisher guidelines. This review typically takes a few hours. Once approved, publication to our network of 350+ media outlets begins immediately. You can expect most placements to go live within 24 to 48 hours. We deliver a full report with live links to your published articles within 3 business days, allowing you to immediately use the "As Seen On" logos and links.

Announcements with concrete, verifiable news perform best. For crypto, this includes securing a new funding round, launching on a major exchange (CEX/DEX), completing a third-party smart contract audit, or announcing a partnership with an established company. Milestones related to technology (e.g., mainnet launch, major protocol upgrade) or user adoption (e.g., reaching 100,000 active wallets) are also strong. The key is to be specific and factual. Vague announcements about "new visions" or "revolutionary platforms" without proof are often rejected by editors. Focus on what you have *done*, not what you *plan to do*.

Stick to a professional, factual tone and a standard format. Avoid overly hyped language ("game-changing," "revolutionary"), price speculation, or making unsubstantiated claims. Editors reject releases that read like advertisements or spam. Your release must announce actual news. A new hire, a product launch, a partnership, or a funding round are all valid news items. A release that is just a general promotion of your project will be flagged. Finally, ensure your project is legitimate. Releases for projects with anonymous teams, no clear whitepaper, or other red flags are typically rejected to protect the integrity of the publishing network. Our AI-powered editor helps guide you on these compliance points.

Yes, it provides crucial third-party validation. When an investor or potential partner performs due diligence, finding your project mentioned on sites like Business Insider, AP News (DR 91), and Yahoo Finance builds immediate credibility. It shows you are a real business with verifiable milestones. This coverage acts as a trust signal. It's not a replacement for a solid team, tokenomics, and technology, but it helps you get past the initial skepticism that every crypto project faces. It proves you are actively building and communicating your progress professionally. Having a portfolio of links from high-authority domains is a powerful asset to include in pitch decks and partnership proposals. It demonstrates momentum and market presence.