Get featured on Decentralized Exchanges Media Outlets in 48 hours

Yes, a founder can do their own PR, but it's a time-intensive process with a steep learning curve. It involves building media lists, crafting personalized pitches for dozens of journalists, and conducting extensive follow-up. The success rate for cold outreach is very low, especially in the competitive crypto space. The main challenge is getting past the noise. Journalists at outlets like CoinDesk or The Block receive hundreds of pitches a day. Without an existing relationship or an exceptionally compelling story, your email is likely to be ignored. Using a distribution service is a middle ground. You write the announcement yourself, but the service handles the submission to hundreds of outlets through established channels, guaranteeing publication and saving you dozens of hours of manual work.

The cost of PR for a DEX varies dramatically based on the approach. The "free" option is DIY outreach, but it costs significant time and has a very low success rate. You could spend weeks pitching journalists with no results. On the high end, a traditional PR agency charges a monthly retainer, often between $5,000 and $15,000, without guaranteeing any specific number of articles. This is a long-term investment in brand building. A more predictable option is a press release distribution service, which charges a one-time fee for guaranteed placements on a network of sites. This is a cost-effective way to announce specific news. You can see our current package pricing for this model.

The timeline depends on the service. With Mediaboost, the process is designed for speed. After you submit your press release through our AI-powered editor, it undergoes a quick editorial review to ensure it meets publisher guidelines. Once approved, publication on our network of 350+ media outlets, including financial news sites, begins almost immediately. You can expect to see the first live placements within 24 to 48 hours. We deliver a full report with links to all your live articles within 3 business days of your release going live. If your package includes startup directory submissions, those can take up to two weeks to be processed and appear.

Announcements that signal security, growth, or innovation get the most traction. The top-performing announcements for DEXs are consistently about completed smart contract audits from reputable firms, as this directly addresses the biggest user concern: safety of funds. Other strong topics include significant funding rounds, major protocol upgrades (e.g., launching a v2 or v3 with new features), strategic partnerships with other major Web3 projects, and achieving major milestones in Total Value Locked (TVL) or trading volume. Announcements about adding new, high-demand trading pairs or expanding to a new blockchain also perform well, as they are concrete news items that benefit traders directly.

Editors reject press releases for two main reasons: they are not newsworthy or they read like advertisements. To avoid rejection, your release must announce a single, concrete event. It cannot be a general promotion of your DEX. Use a standard press release format with a clear headline, a dateline, and contact information. Write in the third person and maintain a neutral, factual tone. Avoid hype words like "revolutionary" or "groundbreaking." Instead of saying your platform is "secure," state that it "completed a security audit by [Firm Name]." Our AI-powered editor helps you structure your release correctly and flags common issues that lead to rejection, increasing your chances of approval.

Yes, it directly addresses the core issue for liquidity providers: risk. LPs are evaluating where to deploy their capital, and they look for signals of legitimacy, security, and long-term viability. Seeing your DEX featured on established financial news sites like MarketWatch or Business Insider acts as a powerful form of third-party validation. When you announce a completed security audit or a successful funding round via a press release, it creates a verifiable, public record. An LP can see that you are not an anonymous, fly-by-night project. This coverage builds the baseline trust necessary for them to even consider your pools. While it won't guarantee liquidity on its own, it's a critical piece of the puzzle. It makes your outreach to LPs warmer and gives them credible materials to review during their due diligence process.