Get featured on Decentralized Social Media Media Outlets in 48 hours

Yes, a founder can do their own PR, but it is extremely time-intensive and often inefficient. The process involves building a media list of relevant Web3 and tech journalists, finding their contact information, writing personalized pitches for each one, and following up multiple times. The success rate is typically very low, as journalists receive hundreds of pitches daily. While it's possible to get a few pickups with enough effort, it's a major distraction from building your product and community. Using a distribution service automates the submission process to a pre-vetted network, allowing you to focus on your core mission while still securing widespread coverage.

The cost varies dramatically based on the method you choose. The DIY approach is technically free but costs significant time and effort with no guaranteed results. Hiring a traditional PR agency is the most expensive option, typically involving monthly retainers in the thousands of dollars, which may not be feasible for a bootstrapped or seed-stage project. A press release distribution service offers a middle ground, charging a one-time fee for guaranteed placements across a network of media outlets. This provides a predictable cost and a clear outcome. For specific package pricing, you can view our current rates on our packages page.

Once your press release is written and passes our editorial review for publisher compliance, publication is very fast. Your announcement can begin appearing on media outlets like Benzinga, StreetInsider, and AP News within 24 to 48 hours. A full distribution report with live URLs to all your placements, along with backlink data and DR scores, is delivered within 3 business days of the campaign start. This allows you to quickly add the "As Seen On" logos to your site and share the coverage with your community and investors.

Announcements with tangible, verifiable news perform best. For DeSo platforms, this includes launching a mainnet or a significant new protocol version, securing a major funding round, announcing a partnership with an established Web3 project or creator platform, or publishing a successful smart contract audit from a reputable firm like CertiK or Halborn. Vague announcements about "vision" or minor UI tweaks are often rejected by editors. The key is to anchor your news to a specific event that demonstrates progress, security, or adoption. This provides the substance that both journalists and your target audience value.

To avoid rejection, your press release must be newsworthy, objective, and properly formatted. It cannot read like an advertisement. Focus on a single, verifiable event and present the facts clearly. Avoid hype words like "revolutionary" or "game-changing" and direct calls to action like "buy our token now." Our AI-powered editor guides you in structuring your release to meet publisher guidelines, helping you craft a factual headline and a concise lead paragraph. Every release is also reviewed by our human editorial team before submission to check for compliance and newsworthiness, maximizing its chances of acceptance.

Yes, it directly helps by building essential third-party validation. When developers or VCs conduct due diligence on your project, finding coverage on sites like Business Insider (DR 92, 67.9M readers) or CoinDesk serves as a powerful trust signal. It shows that your project is legitimate, professionally managed, and making verifiable progress. This coverage becomes a permanent asset in your data room and on your website's press page. It's not just about the initial announcement; it's about creating a credible, searchable history for your project that supports your fundraising and ecosystem-building efforts for the long term.