Get featured on DeFi Staking Media Outlets in 48 hours

Yes, you can, but it requires significant time and effort with a low probability of success. Doing your own PR involves building lists of relevant crypto and finance journalists, crafting personalized pitches for each one, and conducting extensive follow-up. Most unsolicited pitches are ignored. While this approach is free, the time spent is often better allocated to product development or community building. Using a distribution service is a more efficient use of a founder's time, guaranteeing the desired outcome of widespread coverage for a specific announcement without the manual outreach.

The cost varies widely. Doing it yourself is technically free but costs significant time. Hiring a specialized crypto PR agency is the most expensive option, typically requiring a monthly retainer of $5,000 to $15,000 with no guarantee of placement. Press release distribution services offer a middle ground, charging a one-time fee for guaranteed placements. This model provides cost certainty and is designed for specific announcements. Our packages are priced based on the number and type of publications, with current pricing available on our packages page.

Once your press release is submitted and passes our editorial review for publisher compliance, the process is very fast. Publications on our media network, including outlets like AP News and Benzinga, typically appear within 24 to 48 hours. We deliver a full report with live links, backlink data, and DR scores within 3 business days of publication. If your package includes startup directory placements, those listings can take up to two weeks to go live as they often involve manual review by the directory sites.

Announcements that signal security, growth, and innovation perform best. The top category is the successful completion of a smart contract audit by a well-known security firm. This directly addresses the primary concern of potential users. Other strong topics include major partnerships with other established protocols, significant Total Value Locked (TVL) milestones (e.g., crossing $10M TVL), listings on major decentralized or centralized exchanges (DEX/CEX), and the launch of novel features like liquid staking derivatives or new governance proposals.

Publishers reject releases that read like advertisements or make unsubstantiated claims. To ensure approval, avoid hype words like 'revolutionary' or 'game-changing' and remove any direct calls to action like 'stake now' or 'buy our token'. Focus entirely on factual, third-person reporting. State the news clearly in the headline, provide verifiable details in the body, and include a quote from a founder that adds context. Our AI-powered editor helps you format your release to meet these strict publisher guidelines, flagging problematic language before submission.

Yes, it works by building trust and providing third-party validation. When a potential staker or investor researches your project, finding articles on Yahoo Finance, Business Insider, or Benzinga creates immediate credibility. It shows you are a legitimate entity with real news to report. This 'social proof' is often the deciding factor that convinces someone to engage further, whether that means connecting their wallet to your dApp or reaching out for an investment discussion. It's not a direct sales tool, but a foundational element of trust that underpins user acquisition and fundraising.