Get featured on DeFi Yield Farming Media Outlets in 48 hours

Yes, a founder can absolutely handle their own PR, especially with the right tools. The DIY approach involves writing your own press release and using a distribution service to handle the publication. This saves thousands compared to an agency and gives you full control over the messaging. Our AI-powered editor helps you draft a release that meets editorial guidelines, even if you've never written one before. For a DeFi founder, this means you can quickly announce a new farm, a security update, or a partnership across hundreds of sites without needing a PR background. The main trade-off is your time.

The cost of PR for a DeFi protocol varies widely. The 'free' option is manually emailing journalists, but this is extremely time-intensive and rarely yields results. On the high end, a traditional PR agency charges a monthly retainer of $5,000 to $15,000, often without guaranteeing any media placements. Press release distribution services offer a middle ground, providing a one-time fee for guaranteed placements. This model is designed to be more accessible and predictable for projects that need to build authority without committing to a long-term, expensive contract. You can view our current one-time package pricing on our packages page.

The timeline is very fast once your press release is finalized and approved. After you submit your announcement through our platform, it undergoes a brief editorial review to ensure it complies with publisher guidelines. This review is typically completed within one business day. Once approved, publication begins immediately. You can expect your press release to appear on major news sites like Yahoo Finance, Benzinga, and MarketWatch within 24 to 48 hours. A full report with all live links is delivered within 3 business days, allowing you to quickly leverage the coverage.

Announcements that signal security, growth, and utility perform best. The top-performing topics for DeFi yield farming protocols are the successful completion of a smart contract audit, the launch of new, innovative liquidity pools, and significant partnerships or integrations with other established platforms. Other strong announcements include reaching a major TVL milestone, a listing on a well-known decentralized exchange (DEX), or releasing a detailed and transparent tokenomics update. These topics are newsworthy because they provide tangible proof of your project's progress and commitment to its users.

To avoid rejection, your press release must be objective, factual, and newsworthy. Do not use exaggerated marketing language, make future-looking price predictions, or state unsubstantiated claims about returns. Editors will reject content that reads like an advertisement or investment advice. Instead, anchor your announcement to a specific, verifiable event. For example, 'Protocol X Launches New ETH-USDC Farm with Audited Smart Contracts' is strong. 'Protocol X Announces The Best Way to Earn Passive Income' will be rejected. Always write in the third person and include a clear quote from a founder to add a human element.

Yes, it directly addresses the primary concern of both liquidity providers (LPs) and investors: risk. In the anonymous and often volatile world of DeFi, trust is the most valuable asset. Seeing your protocol featured on established financial news outlets provides crucial third-party validation. When a potential LP sees your project mentioned on Yahoo Finance or Business Insider, it signals legitimacy and reduces perceived risk. This social proof makes them more likely to deposit funds into your pools. For investors, it demonstrates traction and a commitment to transparent communication, which is critical for securing funding.