Get featured on Design Tools Media Outlets in 48 hours

Yes, a founder can and should do some PR, like engaging with users on social media and design communities. However, manually pitching hundreds of news outlets is not a good use of a founder's time. The success rate is extremely low, and building a media list is a full-time job. Using a distribution service is a form of DIY PR. You write the announcement yourself (or use an AI editor) and control the message. The service then handles the time-consuming distribution part, guaranteeing you get the placements and backlinks you need to build credibility and SEO authority efficiently.

The cost varies widely. Doing it yourself is technically free but has a high time cost and very low success rate. Hiring a traditional PR agency is the most expensive option, typically involving a monthly retainer of several thousand dollars with no guaranteed results. Press release distribution services offer a middle ground, with one-time fees for specific packages. These packages are based on the number and quality of media outlets in the network. You can view current pricing and package options on our packages page to see what fits your budget and goals.

The process is fast. After you submit your press release and it passes an editorial review for guideline compliance, publication begins. For media outlet packages, you can expect to see the first placements appear within 24 to 48 hours. A full report with links to all live publications is typically delivered within 3 business days. If your package includes startup directory submissions, those can take longer to be reviewed and approved by directory moderators, with a delivery timeline of up to two weeks.

The most successful announcements are specific, timely, and relevant to the design community. This includes launching a new product, a major version update (e.g., 'Version 3.0 adds real-time collaboration'), a significant new integration (e.g., 'now available in the Adobe XD plugin marketplace'), or securing a funding round. Announcements about new AI-powered features, partnerships with other major tech companies, or achieving a significant user milestone (e.g., '100,000 designers now using our tool') also perform very well. The key is to have a clear, singular piece of news to report.

Editors reject releases that read like advertisements or lack a clear news angle. To avoid this, write in the third person and adopt a neutral, factual tone. Your headline must be a genuine news announcement, not a marketing slogan. For example, 'New Design Tool Launches AI-Powered Mockup Generator' is good; 'The Best Way to Create Mockups is Here' is not. Ensure your release is not overly promotional, contains no typos, and adheres to standard press release format. Crucially, it must be a real announcement. Releases about minor bug fixes or a simple website redesign will be rejected as they lack newsworthiness.

Directly, a single press release campaign is unlikely to cause a massive, immediate spike in user sign-ups. Its primary value is indirect and foundational. The 'As Seen On' logos and media links build trust, which increases conversion rates on your landing page for all future traffic. Potential users, especially teams or agencies evaluating multiple tools, will research your company. Finding professional coverage on sites like Business Insider or Yahoo Finance validates your tool as a serious contender. This credibility, combined with the long-term SEO benefits, helps you acquire more users over time by making your entire marketing funnel more effective.