Get featured on Developer Tools Media Outlets in 48 hours

Yes, you can. Doing your own PR involves building a list of journalists, finding their contact information, and sending personalized pitches. This is extremely time-consuming and has a very low success rate, especially if you don't have existing media relationships. While you can and should share news on your own blog and social channels, a distribution service guarantees your announcement gets published on hundreds of real news sites. This provides immediate credibility and SEO benefits that are nearly impossible to achieve on your own without significant effort.

The cost varies widely based on the approach. Doing it yourself is "free" in terms of cash but costs significant time. Hiring a traditional PR agency is the most expensive option, typically involving a monthly retainer of several thousand dollars with no guaranteed results. Press release distribution services offer a middle ground, with one-time fees for specific packages. This provides a predictable cost for guaranteed placements. You can see our current package pricing for directory submissions and media distribution to understand the investment for your developer tool.

Once your press release is written and approved by our editorial team, publication is very fast. You can expect to see your announcement live on hundreds of media outlets, including syndication to partners of AP News and Yahoo Finance, within 24 to 48 hours. We then compile a full report with live links to your coverage, which is delivered within 3 business days. This allows you to quickly add "As Seen On" logos to your site and share the news with your community while it's still fresh.

The most effective announcements are tied to concrete, verifiable milestones. Generic claims about being "the best" are ignored. Instead, focus on news like: launching a new major integration (e.g., with Slack, Vercel, or GitHub), closing a funding round, or achieving a significant security certification (like SOC 2). Other strong angles include releasing a major new version of your SDK or API, hitting a significant user or community milestone (e.g., 100,000 downloads), or publishing a unique data report based on your platform's usage.

Write it like a news story, not a marketing ad. Avoid hype words like "game-changing," "revolutionary," or "world-class." Instead, use factual, objective language. The headline must be a clear statement of news, and the first paragraph must summarize the who, what, when, where, and why. Our AI-powered editor helps guide you through this process, ensuring your release meets publisher guidelines. The most common reason for rejection is an overly promotional tone. Stick to the facts of your announcement, include a quote, and provide a link to learn more.

It helps by removing friction in the adoption process. Developers are busy and risk-averse; they won't try a tool that looks amateurish or untrustworthy. Seeing your tool featured on credible news sites acts as a powerful trust signal. It's not a magic button for signups, but it's a critical piece of social proof. It reassures developers and their managers that your tool is legitimate, well-supported, and worth their time to evaluate. This credibility is essential for moving from discovery to actual usage.