Get featured on DevSecOps Media Outlets in 48 hours

Yes, a founder can absolutely do their own PR, but it requires significant time and effort with a low probability of success. The process involves building a media list, crafting personalized pitches for dozens of journalists, and conducting persistent follow-up. Most journalists ignore unsolicited pitches, especially for technical products like DevSecOps tools. While the DIY approach is free, the time cost is high. For most founders, that time is better spent on product development or talking to customers. Using a distribution service is a practical middle ground, offloading the outreach while keeping costs predictable and guaranteeing a tangible outcome.

The cost varies dramatically based on the approach. Hiring a traditional PR agency is the most expensive option, typically running $5,000 to $15,000 per month on retainer with no guaranteed results. The DIY route is technically free, but the time investment required from a founder or team member is substantial. Press release distribution services offer a more accessible alternative with one-time, package-based pricing. This avoids retainers and guarantees publication. The cost depends on the number and type of outlets you want to reach. You can view our current packages and transparent pricing for specific options.

The timeline depends on the service. With Mediaboost, after you submit your press release through our editor, it undergoes a quick editorial review to ensure it meets publisher guidelines. Once approved, publication to our network of 350+ media outlets begins immediately and is typically completed within 24 to 48 hours. You will receive a full report with live links to your placements within 3 business days. For packages that include startup directory submissions, those placements can take up to two weeks to be fully processed and appear.

The most effective announcements are tied to concrete, verifiable milestones that signal growth and credibility. For DevSecOps, this includes securing a new funding round, achieving a key compliance certification (SOC 2, ISO, FedRAMP), launching a major product version with novel security features, or announcing a partnership with a well-known tech company. Vague announcements about "improving our platform" or hiring a non-executive team member are less effective. The news should provide tangible value or information to your target audience of developers, security professionals, and potential investors. Focus on what is new, significant, and impactful.

Editors reject releases that read like advertisements or lack a genuine news angle. To avoid this, write in a neutral, third-person tone. Your headline must state the news clearly, not a marketing slogan. For example, "New AI-Powered Threat Detection" is an ad; "Launches AI Module to Detect CI/CD Pipeline Threats" is news. Ensure your release is properly formatted with a dateline, a clear introductory paragraph, and contact information. Avoid excessive jargon, hype words like "revolutionary" or "game-changing," and direct calls to "buy now." Our AI-powered editor helps guide you through these formatting and content requirements to ensure compliance with publisher guidelines.

Yes, absolutely. Enterprise buyers and their security teams conduct extensive due diligence before adopting a new DevSecOps tool. Seeing your company featured on established news sites like Business Insider, AP News, or Yahoo Finance acts as a powerful form of third-party validation. It signals that you are a legitimate and credible business. This coverage isn't about them discovering you through the article itself. It's about what they find when they Google your name after a sales call. A portfolio of media placements builds trust, reduces perceived risk, and can help differentiate you from competitors during the procurement process. It's a key asset for your sales team to leverage.