Get featured on Diet and Nutrition Media Outlets in 48 hours

Yes, a founder can handle their own PR, but it's important to understand the different approaches. The "DIY" method usually involves manually building lists of journalists and bloggers in the health and wellness space and sending them personalized pitches. This is extremely time-consuming and has a very low success rate. A more efficient DIY approach is to use a self-serve platform like Mediaboost. You write the press release yourself (or with our AI editor), choose your distribution package, and submit it. The platform handles the distribution to hundreds of outlets automatically. This hybrid approach gives you control over the message and cost while leveraging a powerful network for guaranteed publication. It delivers the benefits of PR without the manual effort and uncertainty of pitching.

The cost of publishing a press release can range from free to tens of thousands of dollars. At one end, you can try pitching journalists yourself, which is free but takes significant time and rarely yields results. At the other end, a full-service PR agency charges a monthly retainer of $5,000 to $15,000 for comprehensive services. A middle ground is press release distribution services, which charge a one-time fee for guaranteed placements. This is often the most cost-effective option for nutrition brands needing to build social proof and SEO authority without a large, recurring budget. Our packages are based on the number and type of publications you need. You can view our current one-time pricing and package details on our pricing page.

The process is very fast. Once you submit your press release through our platform, it goes to our editorial team for a quick review to ensure it meets publisher guidelines. This review typically happens within a few business hours. After editorial approval, your press release is distributed to our network. Media features begin to appear within 24 to 48 hours. You will receive a full report with live links to your publications within 3 business days of your order. If your package includes startup directory submissions, those placements can take up to two weeks to be processed and go live, as each directory has its own review process.

The best announcements are tied to concrete, verifiable events. For diet and nutrition companies, this includes new product launches (especially with unique ingredients or formulations), the publication of clinical trial results, or receiving third-party certifications like USDA Organic or Non-GMO Project Verified. Partnerships also perform well, such as collaborating with a well-known health influencer, a university research department, or securing shelf space in a major retail chain. Funding announcements are also highly newsworthy. The key is to move beyond subjective claims like "best-tasting" and focus on objective news. A press release about achieving cGMP certification will perform better than one simply announcing a new flavor.

The most common reason for rejection is that the release reads like an advertisement instead of a news announcement. Avoid hype language like "revolutionary" or "game-changing" and focus on the facts. Your headline must state the news clearly. Another major issue, especially in the nutrition space, is making unsubstantiated health claims. You cannot claim your product "cures," "treats," or "prevents" any disease. Stick to structure/function claims that are compliant and supported by evidence. Always write in the third person (e.g., "The company announced...") not the first person ("We are excited to announce..."). Our editorial team reviews every release to ensure it meets publisher guidelines for tone, formatting, and content. Our AI-powered editor also helps you structure your release correctly, significantly reducing the risk of rejection.

Yes, but indirectly. Customers rarely discover your brand directly from an AP News article. Instead, the value comes from how you use that coverage. When a potential customer visits your website and sees "As Seen On Business Insider," it instantly builds trust and overcomes skepticism. You can use these logos and links in your social media ads, on your product pages, and in your email funnels. This social proof makes all of your other marketing efforts more effective, increasing conversion rates. The coverage provides third-party validation that you are a legitimate, trustworthy brand in a crowded market. Furthermore, the high-authority backlinks from these placements improve your Google ranking, helping more customers find you through organic search when they're looking for solutions to their health and diet needs.