Get featured on Digital Banking Media Outlets in 48 hours

Yes, you can certainly handle your own PR by manually identifying and pitching journalists. This approach is free but extremely time-intensive and requires skill in building relationships and crafting compelling pitches. The success rate for unsolicited pitches is typically very low. DIY PR is best for building deep, long-term relationships with a few key reporters in the fintech space. For broadcasting a specific announcement widely and quickly to secure guaranteed placements for social proof and SEO, a distribution service is a more efficient and reliable tool.

The cost of public relations can range from free to tens of thousands of dollars. Doing it yourself by pitching journalists is free, but it's a significant investment of your time with no guaranteed results. At the other end, a traditional PR agency charges a high monthly retainer, often between $5,000 and $15,000. Press release distribution services offer a middle path, providing one-time packages for guaranteed placements without a long-term contract. This model is designed for startups that need to announce news efficiently. You can review our current packages and transparent one-time pricing to see which option fits your specific needs.

The process is very fast once your press release is finalized. After you submit your announcement and it passes our editorial review for compliance with publisher guidelines, publication begins almost immediately. For our media packages, you can expect your news to start appearing on outlets like Benzinga, MarketWatch, and AP News within 24 to 48 hours. We deliver a full PDF report with live URLs to all your placements within 3 business days of the campaign's completion, so you can start using your new social proof right away.

Announcements that demonstrate tangible progress, trust, and market validation get the best traction. Vague product updates or marketing campaigns are often ignored by editors and readers alike. The most impactful news includes significant funding rounds (Series A or later), achieving a major user milestone like one million customers, securing a critical regulatory approval or banking license, or a strategic partnership with an established financial institution. These stories provide concrete evidence of your digital bank's viability and momentum.

Editors reject releases that read like advertisements or lack a genuine news angle. To avoid this, maintain a professional, objective tone. Remove all hype words like "revolutionary," "game-changing," or "world's best." Your headline must state the news clearly and concisely. Ensure your announcement is based on a factual, verifiable event, such as a new hire, a funding round, or a product launch. The release must be formatted correctly with a clear dateline, contact information, and boilerplate. Our AI-powered editor is designed to help you meet these publisher guidelines and increase your approval chances.

Yes, this is one of its primary benefits for digital banking startups. For investors, seeing your company featured on credible sites like Business Insider or Yahoo Finance serves as powerful third-party validation of your progress and market position. It's a signal that your news is worthy of public attention. For regulators and potential banking partners, consistent, positive media coverage demonstrates transparency and a commitment to public communication. It helps build a narrative of a serious, compliant, and trustworthy organization, which is essential for forming the high-stakes partnerships that digital banks rely on.