Get featured on Digital Therapeutics Media Outlets in 48 hours

You can, but it's a significant time commitment with a low probability of success. Doing your own PR involves researching hundreds of journalists, finding their contact information, crafting personalized pitches for each one, and conducting endless follow-ups. Most of these emails will be ignored. While this approach is 'free' in terms of cash, the cost in founder time is immense. A distribution service automates the process and guarantees publication, allowing you to focus on product development, clinical validation, and fundraising while still getting the media coverage you need.

The cost varies dramatically based on the method. The 'free' option is doing it yourself, but the time cost is very high. At the other end of the spectrum, a traditional PR agency charges a retainer of $5,000 to $15,000 per month with no guarantee of placement. Press release distribution services offer a middle ground, with one-time fees for guaranteed publication. These services provide a predictable outcome for a fixed cost, making them a practical choice for startups. Our packages are priced to deliver specific outcomes, like directory listings or broad media coverage. You can see current pricing on our packages page.

With a distribution service like Mediaboost, the process is fast. After you submit your press release through our editor, it undergoes a quick editorial review to ensure it meets publisher guidelines. This review is typically completed within one business day. Once approved, publication begins immediately. You can expect to see your release appear on hundreds of media outlets, including major sites, within 24 to 48 hours. A full report with live links to all your placements is delivered within 3 business days.

The most successful announcements are tied to concrete, verifiable milestones that signal progress and credibility. Editors and algorithms favor news with substance. Top-performing topics for Digital Therapeutics include: securing a new round of funding (Seed, Series A, etc.), receiving FDA or other regulatory clearance, publishing positive results from a clinical trial, announcing a partnership with a major hospital system or insurance provider, or achieving a significant user or patient milestone. These are tangible achievements that justify media attention.

Editors reject releases that read like advertisements or lack a genuine news hook. To avoid this, your release must be objective, factual, and written in the third person. The headline must be a statement of fact, not a marketing slogan. For example, 'New App Launched' is weak; 'New App Backed by Cleveland Clinic Launches to Manage Chronic Pain' is strong. Avoid excessive jargon and hyperbolic claims like 'revolutionary' or 'game-changing'. Instead, provide data, such as clinical trial outcomes or user numbers. Ensure your release is free of typos and grammatical errors and follows a standard press release format. Our AI-powered editor helps you structure your release to meet these guidelines.

Yes, it provides critical third-party validation. When an investor or a potential hospital partner conducts due diligence, they will search for your company online. Finding a portfolio of coverage on sites like Business Insider, MarketWatch, and Yahoo Finance instantly builds credibility and shows you have market traction. This coverage acts as social proof that de-risks the decision to engage with you. It's not a substitute for a solid product and clinical data, but it's a powerful tool that helps you get your foot in the door and makes the conversation much easier. It shows you are a serious, professional organization.