Get featured on E-commerce Media Outlets in 48 hours

Yes, but it is extremely time-consuming with a low success rate. DIY PR involves researching and building lists of relevant journalists, crafting personalized pitches for each one, and sending countless follow-up emails. It can take hundreds of hours of manual work to maybe secure one or two placements. For most founders, that time is better spent on product development, marketing, and customer service. A distribution service automates the outreach and guarantees placement, giving you the benefits of PR (credibility, SEO) without the massive time sink of manual pitching.

The cost spectrum is wide. The 'free' DIY approach costs you hundreds of hours in time. The most expensive route is a traditional PR agency, which typically charges a monthly retainer of $5,000 to $15,000 with no guarantee of placements. Press release distribution services provide a cost-effective middle ground. They operate on a one-time fee per announcement, with guaranteed placement in a network of publications. This model provides the best ROI for e-commerce startups needing to build social proof and SEO authority without a large, recurring marketing budget. You can view our current one-time package pricing on our packages page.

The process is very fast. Once you submit your press release via our platform, it enters a brief editorial review to ensure it meets publisher guidelines, which usually takes less than a business day. Upon approval, distribution to our network of 350+ media outlets begins immediately. Your story will start appearing on news sites within 24 to 48 hours. We then compile a comprehensive PDF report containing live links to all your placements, which is delivered to you within 3 business days of your initial submission.

Announcements that demonstrate traction, innovation, or impact perform best. For e-commerce, this includes hitting a significant revenue or customer milestone (e.g., '$5M in ARR' or '500,000 customers served'), launching a truly novel product category, securing a major retail partnership (e.g., 'Now available in Target'), or publishing proprietary data about your niche (e.g., 'New Report on Millennial Buying Habits'). A simple product update is less newsworthy. The key is to anchor your announcement to a specific, quantifiable achievement that proves your brand's momentum and relevance in the market.

Maintain a factual, objective tone and avoid marketing hype. Editors reject releases that read like advertisements. Words like 'revolutionary,' 'game-changing,' and 'world's best' are red flags. Your release must be centered on a single, verifiable, newsworthy event, not just a general promotion of your store. Structure it professionally with a clear headline, a dateline, an introductory paragraph summarizing the news, and a boilerplate 'About Us' section. Our AI-powered editor guides you through this format and flags common errors, and our human editorial team performs a final check to maximize its chances of acceptance.

Yes, it helps significantly with conversion by building trust. While customers rarely click a news article and buy directly, the coverage serves as powerful social proof. When a potential shopper is deciding whether to buy from your store or a competitor, seeing 'As Seen On Business Insider' or 'Featured in Yahoo Finance' on your website acts as a powerful third-party endorsement. This validation is critical in e-commerce, where customers are often wary of unknown online brands. It signals that your business is legitimate, credible, and established, which reduces purchase friction and increases conversion rates, especially for first-time buyers.