Get featured on Edge Computing Media Outlets in 48 hours

Yes, you can, but it requires significant time and effort that may be better spent on product development or sales. DIY PR involves building a media list, crafting personalized pitches for dozens of journalists, and conducting extensive follow-up. Success is not guaranteed and depends heavily on your existing network and storytelling ability. Using a service with an AI-powered editor and a pre-built network of publishers automates the most time-consuming parts of the process. It allows a founder to get the benefits of a press release (guaranteed placements, SEO links, social proof) in a few hours, rather than the weeks or months DIY pitching can take.

The cost varies dramatically based on the approach. Doing it yourself is 'free' in terms of cash but costs significant time. Hiring a traditional PR agency is the most expensive option, typically requiring a monthly retainer of $5,000 to $15,000 with no guaranteed results. Press release distribution services offer a middle ground, providing one-time packages for a fixed fee. This model gives you guaranteed placements on hundreds of media sites without a long-term contract. Our packages are designed to provide a transparent, high-value alternative to expensive retainers, with current pricing available on our packages page.

With a distribution service, the process is very fast. After you submit your press release through our editor and it passes editorial review, publication begins. You can expect to see your story live on hundreds of media outlets, including major names like AP News and Yahoo Finance, within 24 to 48 hours. A full report containing live links to your articles is typically delivered within 3 business days. This speed is a major advantage over traditional PR, where the pitching and placement process can take weeks or even months with no firm timeline.

Announcements with specific, quantifiable data and real-world impact get the most attention. Vague claims of being 'better' or 'faster' are ignored. Editors and readers want to see proof. Successful announcements often revolve around: new funding rounds with named investors, partnerships with established hardware or cloud companies, achieving specific performance benchmarks (e.g., 'processing 10,000 video streams with 5ms latency'), or successful case studies with clients in major industries like manufacturing, autonomous vehicles, or smart cities. The more concrete the news, the better.

Stick to a factual, objective tone and follow the standard press release format. Avoid marketing jargon, hype words ('game-changing,' 'revolutionary'), and exclamation points. The release must be written as a news article, not an advertisement. Ensure your announcement is genuinely newsworthy and not just a product pitch. It must be based on a recent event, like a partnership, data point, or product launch. Our AI-powered editor helps guide you through the process, ensuring your release meets publisher guidelines for tone, formatting, and content before it's submitted, minimizing the chance of rejection.

Yes, but indirectly. An enterprise CTO is unlikely to read an article on Yahoo Finance and immediately sign a contract. However, media coverage is a critical piece of the validation process in a long B2B sales cycle. When that CTO's team is evaluating your platform, they will search for your company online. Finding a portfolio of coverage on trusted news sites serves as powerful social proof. It demonstrates stability, credibility, and third-party validation of your technology. This content, displayed on your 'As Seen On' page or shared by your sales team, de-risks the purchasing decision for large enterprise clients.