Get featured on Email Security Media Outlets in 48 hours

Yes, but it is a massive time commitment. Effective DIY PR involves building lists of security and tech journalists, crafting personalized pitches for each one, and following up multiple times. The success rate for this kind of cold outreach is typically very low. Using a distribution platform automates the most time-consuming parts of the process. It allows you to focus on crafting the right message about your new anti-phishing algorithm or compliance status, while the platform handles submission, formatting, and reporting.

The cost spectrum is wide. The DIY approach is free but costs significant time and effort with low success rates. At the high end, a traditional PR agency charges a monthly retainer of $5,000 to $15,000, often without guaranteed results. Press release distribution services provide a middle ground, offering guaranteed placements for a one-time, package-based fee. This model gives you predictable costs and outcomes, which is ideal for managing a startup's marketing budget. You can view our current packages for specific pricing.

With a distribution service, the process is very fast. Once you submit your release and it passes a brief editorial review to ensure it meets publisher guidelines, publication begins almost immediately. Your announcement can appear on hundreds of media outlets, including major financial and tech news sites, within 24 to 48 hours. We deliver a full PDF report with live links to all your placements within three business days of publication.

Announcements with concrete, verifiable news perform best. For email security, this includes new funding rounds, achieving major compliance milestones like SOC 2 or ISO 27001, launching a significant new product feature like a novel Business Email Compromise (BEC) detection engine, or publishing a data-backed threat intelligence report. General, non-specific announcements like "we are growing" or minor feature tweaks are often rejected by editors. The key is to have a specific, newsworthy hook that demonstrates momentum and provides value.

Editors reject releases that read like advertisements or lack a genuine news angle. To avoid this, write in a neutral, third-person tone. Your headline must state the news clearly, and the first paragraph should summarize the who, what, when, where, and why of your announcement. For email security, avoid unsubstantiated claims like "unbeatable" or "revolutionary." Instead, provide facts, data, and quotes that support your news. Our AI-powered editor helps format your release to meet publisher guidelines, which significantly reduces the risk of rejection.

Yes, but indirectly. An enterprise CISO or IT buyer is unlikely to discover your solution from a single press release. However, when they are evaluating your company, seeing "As Seen On" logos from outlets like Business Insider, AP News, and MarketWatch acts as a powerful trust signal. This media coverage validates your company's legitimacy and seriousness. It is a crucial piece of social proof that helps you pass the credibility test during the procurement process, making it easier for an internal champion to justify choosing your solution.