Get featured on Embedded Finance Media Outlets in 48 hours

Yes, you can attempt to do your own PR, but it is extremely time-consuming with a very low success rate. It involves building a list of relevant financial technology journalists, crafting personalized pitches for each one, and conducting extensive follow-up. Most founders find that their time is better spent on product and sales. A distribution service automates the outreach and guarantees publication, providing a more predictable and efficient outcome for getting your announcement in front of partners, investors, and customers.

The cost varies significantly based on the method you choose. The 'free' option is doing it yourself, but the time investment is substantial and results are not guaranteed. The most expensive option is a traditional PR agency, which typically charges a monthly retainer of $5,000 to $15,000. Press release distribution services offer a middle ground, providing guaranteed placements for a one-time payment. This model is often the most cost-effective for startups needing to announce a funding round, partnership, or product launch. You can view our current packages and pricing for specific costs.

The process is very fast once your press release is written and approved. After you submit your announcement through our platform, it undergoes a quick editorial review to ensure it meets publisher guidelines. Upon approval, publication begins immediately. Your news will appear on hundreds of media outlets, including names like Benzinga and StreetInsider, within 24 to 48 hours. We deliver a full PDF report with live links to all your placements within three business days.

Announcements that signal significant business momentum and credibility perform best. For Embedded Finance, this means news that partners and investors care about. Top-performing topics include: closing a funding round, securing a strategic partnership with a well-known bank or fintech, achieving a major regulatory license or compliance milestone (e.g., state lending license, SOC 2), or launching a product that solves a clear pain point for a large enterprise customer.

Maintain a professional, factual, and objective tone. Editors reject releases that read like advertisements. Avoid superlatives like 'game-changing', 'revolutionary', or 'world's best'. Your announcement must be genuinely newsworthy and based on a specific, recent event. Follow the standard format: a strong headline, a dateline (City, State – Date), an introductory paragraph summarizing the news, and subsequent paragraphs providing detail. Our AI-powered editor guides you through this process, helping you write a release that meets publisher guidelines for tone, style, and format.

Absolutely. Investors and potential banking partners conduct extensive due diligence. Finding your company's announcements on credible, third-party news sites like Yahoo Finance or Business Insider provides powerful validation that you cannot create on your own website. This coverage acts as a trust signal, demonstrating your company's legitimacy, market traction, and compliance. It shows you are a serious player, making it easier to open doors and build the high-stakes relationships required in the finance industry.