Get featured on Embedded Insurance Media Outlets in 48 hours

Yes, you can absolutely do your own PR, but it's important to understand the scope. "Doing PR" can mean manually building a list of finance and tech journalists, crafting personalized pitches, and following up relentlessly. This can take hundreds of hours with a very low success rate for an unknown startup. Alternatively, you can write your own press release and use a distribution service. This is a form of "doing your own PR" where you control the message and timing, but leverage a service to handle the difficult and time-consuming distribution part, guaranteeing you get published.

The cost varies dramatically based on the method. Doing it yourself by pitching journalists is "free" in terms of cash but costs hundreds of hours of founder time. Hiring a traditional PR agency is the most expensive route, typically running $5,000 to $15,000 per month on retainer, often for a minimum of 3-6 months. A press release distribution service offers a middle ground. You pay a one-time fee for a specific package of guaranteed placements, avoiding retainers and long-term commitments. This provides a predictable cost for a predictable outcome. You can see our current packages and pricing for specific deliverables.

With MediaBoost, after you submit your press release and it passes our editorial review, publication is very fast. Your announcement will start appearing on news sites like Yahoo Finance and MarketWatch within 24 to 48 hours. We deliver a full report with live links to all your placements within 3 business days of the campaign starting. This speed allows you to quickly capitalize on your news, share the coverage with investors, and add the "As Seen On" logos to your website right away.

The most successful announcements are tied to concrete, verifiable events that signal growth and traction. For embedded insurance, this includes closing a funding round (seed, Series A, etc.), securing a major partnership with a large e-commerce platform or a well-known insurance carrier, and obtaining a critical license or regulatory approval. Product launches can also work well, especially if they solve a clear problem, like a new API that simplifies integration for developers. Announcements about hitting a significant metric, like "$100M in total insured value," also perform strongly as they demonstrate market validation.

Publishers reject releases that read like advertisements or contain unsubstantiated claims. To avoid rejection, write in a neutral, third-person tone. Stick to facts and avoid hype words like "revolutionary," "game-changing," or "world's best." The release must be about a specific, newsworthy event, not just a description of your company. Our AI-powered editor helps guide you through this process, flagging overly promotional language and ensuring your release meets standard editorial guidelines. Every release is also reviewed by our team before submission to publishers to catch potential issues, maximizing your chance of approval.

Yes, absolutely. For an embedded insurance company, potential partners, both the platforms you integrate with and the insurance carriers who underwrite your policies, are your most critical audience. These partners are making a significant business decision and need to see signs of credibility and stability. Seeing your company featured on Yahoo Finance, Business Insider, or AP News acts as a powerful third-party endorsement. It signals that you are a serious, vetted company, which de-risks the decision for them. It's not about them discovering you through the article; it's about them validating you with the article during their due diligence process.