Get featured on Energy Management Media Outlets in 48 hours

Yes, you can absolutely do your own PR, but it requires significant time and effort with a low success rate. The process involves building a media list, finding journalists who cover energy tech, crafting personalized pitches for each one, and conducting extensive follow-up. Most founders find this process distracts from building their product and business. While it's 'free' in terms of cash, the cost in founder time is high. Using a distribution service is a common middle ground, allowing you to control the message and get guaranteed placements without the time sink of manual outreach or the high cost of an agency.

The cost varies widely. Doing it yourself is free, but takes dozens of hours of research and outreach with no guarantee of publication. Hiring a traditional PR agency is the most expensive route, typically costing $5,000 to $15,000 per month on retainer. A press release distribution service is a one-time cost that guarantees publication. These services offer different packages based on the number and quality of the media outlets included. This model provides a predictable outcome for a fixed price, making it a cost-effective choice for announcing specific milestones. You can see our current one-time package pricing for a full breakdown.

With Mediaboost, the process is fast. After you submit your press release through our AI-powered editor, it undergoes a quick editorial review to ensure it meets publisher guidelines. This review is typically completed within one business day. Once approved, publication to our media outlet network begins immediately. You can expect to see your article live on hundreds of sites, including major names like Yahoo Finance and Benzinga, within 24 to 48 hours. We deliver a full report with all live links within three business days.

Announcements with quantifiable impact and third-party validation perform best. This includes securing a significant funding round, announcing a partnership or pilot program with a well-known utility or corporate client, or releasing a case study with hard data on energy savings. Product launches are effective if they solve a clear industry problem, like a new DERMS platform for managing distributed energy resources. News that demonstrates traction, such as hitting a milestone of '1 gigawatt of assets under management,' also works well. Avoid generic announcements about 'new features' and focus on news that signals market validation and growth.

Editors reject releases that read like advertisements or lack newsworthiness. To avoid this, write in a neutral, third-person tone and focus on facts. Your headline must be a clear statement of news, not a marketing slogan. For example, 'GridOptimize Raises $10M Series A to Expand AI-Powered Energy Forecasting' is good; 'The Future of Energy Management is Here' is bad. Ensure your release is properly formatted with a dateline, a clear introduction summarizing the news, and supporting details in the body. Most importantly, avoid excessive jargon and buzzwords like 'disruptive' or 'game-changing.' Stick to concrete information and include a boilerplate 'About' section describing your company.

Yes, it directly supports those conversations. A press release alone won't close a deal, but it serves as a critical piece of social proof. When you're in discussions with a utility company, being able to point to coverage on MarketWatch or Business Insider about your technology's successful pilot program adds immense credibility. For investors, seeing your funding announcements or partnerships syndicated across hundreds of news sites validates your traction and momentum. It's a powerful signal that your company is making real progress. This coverage becomes a key asset for your pitch deck, website, and investor updates, helping you build the trust needed to secure contracts and funding.