Get featured on Energy Storage Media Outlets in 48 hours

Yes, you can do your own PR, but it's important to understand the components. You can certainly write your own press releases and build relationships with a few key industry journalists. This is a time-intensive process that can yield high-quality, unique stories if you are persistent and have a compelling narrative. However, manually submitting your news to hundreds of outlets is not feasible. This is where a distribution service becomes a powerful DIY tool. You control the message and the timing, and the service handles the syndication, guaranteeing you get the broad coverage, backlinks, and credibility assets you need.

The cost varies dramatically based on the method. Doing it yourself by emailing journalists is free but time-consuming and often ineffective. Hiring a traditional PR agency is the most expensive option, typically involving a monthly retainer of $5,000 to $15,000 with no guaranteed placements. A middle ground is one-time press release distribution services. These services charge a fixed fee per release to syndicate your news across their network. This provides guaranteed placements without a long-term contract. Our packages are designed this way, offering a predictable and affordable alternative to agency retainers. You can see current pricing on our packages page.

After you submit your press release and it passes an editorial review for compliance with publisher guidelines, the publication process is very fast. Your announcement can begin appearing on news sites within 24 to 48 hours. We deliver a full report with live links to your placements within 3 business days of the campaign start. This allows you to quickly leverage your new 'As Seen On' status with investors, partners, and on your own marketing channels while the news is still fresh.

Announcements with concrete, verifiable milestones perform best. This includes securing a significant funding round, announcing a commercial pilot with a major utility or corporate partner, achieving a key technical certification (like UL 9540), or publishing third-party validated data on performance improvements. News that is purely aspirational or lacks specific proof points (e.g., 'we plan to revolutionize the grid') is often seen as marketing and gets less traction. The more your announcement resembles a factual, data-backed update, the more credible it will be and the better it will perform.

Publishers and their syndication partners have strict guidelines. To avoid rejection, write your press release like a news report, not a marketing advertisement. Use a neutral, third-person tone and focus on facts. Avoid excessive hype, superlatives like 'game-changing' or 'revolutionary', and direct calls to action like 'buy now'. Ensure your release is based on a real, newsworthy event. A new product, a partnership, or new data are all newsworthy. Simply launching a new website is not. Our AI-powered editor helps guide you through these requirements to ensure your release meets editorial standards before submission.

Yes, it helps significantly by providing third-party validation. When a utility company or venture capital firm is evaluating your technology, they will search for your company online. Finding a series of press releases on trusted sites like AP News or Yahoo Finance that document your progress, milestones, and partnerships acts as a powerful, independent confirmation of your claims. It shows momentum and de-risks the decision for them. A slick website is expected, but coverage on credible news outlets demonstrates that your company is making real, verifiable progress in the market. It's a critical piece of the due diligence puzzle.