Get featured on Expense Management Media Outlets in 48 hours

Yes, you can manually build lists of finance and tech journalists and pitch them your story. This approach is free in terms of cash but extremely expensive in terms of your time and effort, with no guarantee of success. Building relationships with journalists can take months or years. Press release distribution services provide a direct path to publication. While it doesn't replace the deep relationships an agency can build, it's a fast and reliable way to get your specific announcement published on authoritative sites when you have news to share.

The cost varies widely based on the approach. Doing it yourself is free but time-intensive. Hiring a traditional PR agency is the most expensive option, involving monthly retainers often starting at several thousand dollars. Press release distribution services offer a middle ground, with one-time fees for specific packages. This allows you to secure guaranteed placements on credible news outlets for a single announcement without a long-term contract. You can view our current one-time package pricing on our packages page.

Once your press release is written and approved by our editorial team for compliance with publisher guidelines, the distribution process is very fast. Publication on major media outlets like AP News and Benzinga typically occurs within 24 to 48 hours. You will receive a full PDF report with live links to all your placements, along with backlink data and DR scores, within 3 business days of the campaign starting. Directory placements can take up to two weeks to be fully processed and appear.

News that signals significant business momentum and market validation gets the most attention. This includes Series A/B/C funding announcements, achieving major compliance milestones like SOC 2 Type II or ISO 27001 certification, and strategic partnerships with established financial institutions or ERPs. Announcing a major enterprise customer win or significant user growth (e.g., "Now managing $1B in annual T&E spend") are also powerful stories that demonstrate traction and build trust with potential customers and investors.

Stick to the facts and write like a journalist, not a marketer. The number one reason for rejection is that the release reads like an advertisement. Avoid subjective claims like "best-in-class" or "revolutionary." Instead, provide objective, verifiable information. Ensure you have a clear news hook in the first sentence. Is it a funding round? A new C-level hire? A major integration? State it clearly. Use a standard press release format with a dateline, contact information, and a boilerplate "About Us" section. Our AI-powered editor helps guide you through this structure.

Yes, absolutely. The enterprise sales cycle for financial software is built on trust and risk mitigation. A CFO or IT director will research your company before they ever agree to a demo. They are looking for signals of stability, credibility, and market acceptance. When their search reveals your company featured on Business Insider, MarketWatch, or AP News, it provides powerful third-party validation. This coverage de-risks the decision in their mind and makes them far more likely to engage with your sales team. It's a critical piece of the B2B trust-building puzzle.