Get featured on Fitness Media Outlets in 48 hours

Yes, you can. DIY PR involves building a list of journalists who cover fitness and wellness tech, finding their contact information, and sending personalized pitches. This approach is free but requires a significant time investment and has a very low success rate, as journalists are inundated with pitches. Doing it yourself makes sense if you have more time than budget and are targeting a handful of specific journalists for a feature story. For broader announcements aimed at building SEO and social proof, a distribution service is far more efficient.

The cost varies widely based on the approach. Doing it yourself is free, but very time-intensive. Hiring a traditional PR agency is the most expensive option, typically involving monthly retainers in the thousands of dollars without guaranteed results. Press release distribution services offer a middle ground, with one-time fees for guaranteed placements across a network of sites. This model is often the most practical for fitness startups needing to announce milestones without committing to a long-term contract. You can see our current one-time package pricing on our packages page.

Once your press release is written and approved by our editorial team, publication is very fast. For our media packages, placements begin appearing within 24 to 48 hours. You receive a full report with live links within three business days. If your package includes startup directory submissions, that process is more manual and can take up to two weeks to complete. The media placements, however, provide the most immediate impact for social proof and news velocity.

Announcements with concrete, verifiable information perform best. This includes launching a significant new feature (like an integration with Apple HealthKit), securing a partnership with a known gym chain or supplement brand, reaching a major user milestone (e.g., 100,000 downloads), or publishing a data report based on your app's anonymized user behavior. General announcements like 'we updated our UI' or 'we're the best fitness app' are too subjective and often get rejected. The more specific and impactful the news, the better.

Stick to a factual, third-person tone and avoid marketing hype. Editors reject releases that read like advertisements. Your headline must state real news, not just a tagline. For example, 'New App Helps Users Get Fit' will be rejected, while 'CoachAI Launches App with Personalized Workout Plans' is newsworthy. Ensure your release is properly formatted with a dateline, a clear introductory paragraph, and a company 'About Us' section. Our AI-powered editor guides you through this structure to ensure compliance with publisher guidelines, significantly reducing the risk of rejection.

Directly, it can drive some traffic, but its primary benefit is indirect. Media coverage builds the credibility needed to convert potential users who discover you through other channels like app stores, social media, or paid ads. Seeing 'As Seen On Yahoo Finance' makes a user more likely to trust and download your app. It also helps with partners and investors. Showing a deck with logos from major publications demonstrates traction and market validation, which can be crucial for securing funding or partnerships that fuel user growth. It's a foundational asset, not a direct user acquisition channel.