Get featured on Food Safety Media Outlets in 48 hours

Yes, but it's a significant time commitment with a steep learning curve. Doing your own PR involves building media lists, crafting personalized pitches for hundreds of journalists, and conducting relentless follow-up. The success rate is often very low without pre-existing relationships, and it takes you away from building your product and business. While possible, most founders find their time is better spent on their core competencies. Using a distribution service automates the outreach and guarantees publication, allowing you to get the benefits of PR without sacrificing weeks of valuable time.

The cost varies dramatically based on the method. Doing it yourself is "free" in terms of cash but costs significant time. Hiring a traditional PR agency is the most expensive option, typically involving monthly retainers of $5,000 to $15,000 with no guaranteed placements. Press release distribution services offer a one-time fee for guaranteed placements, providing a more predictable and affordable alternative. The price depends on the number and quality of outlets in the package. You can see our current packages and one-time pricing for specific networks on our pricing page.

With a distribution service, the process is very fast. After you submit your press release and it passes an editorial review for compliance with publisher guidelines, publication begins. Features on our network of media outlets typically go live within 24 to 48 hours. You will receive a full report with live links to all your placements within 3 business days of the campaign starting. This allows you to quickly add "As Seen On" logos to your site and share the coverage with stakeholders, partners, and potential clients.

Announcements with concrete, verifiable milestones perform best. For food safety tech, this includes new funding rounds, partnerships with established food brands or distributors, achieving key regulatory milestones (e.g., FDA compliance), or releasing new technology that solves a specific problem like supply chain traceability or automated pathogen detection. Announcements that are purely promotional, like a website redesign or hiring a non-executive employee, are often rejected by editors. Focus on news that demonstrates tangible business progress, technological innovation, or significant market validation.

Stick to a factual, third-person tone and a standard press release format. Avoid hype words like "revolutionary," "game-changing," or "world's best." Every claim should be backed by evidence. For example, instead of saying your sensor is "superior," state that "in a recent study, the sensor detected contaminants with 99.8% accuracy." Ensure your release is about a single, newsworthy event, not a general company advertisement. Our AI-powered editor helps guide you through this process, checking for common red flags like overly promotional language or incorrect formatting to ensure it meets publisher guidelines before submission.

Yes, it's a powerful form of third-party validation. When a large food producer or retailer is evaluating your technology, they are managing significant risk. Seeing your company featured on credible news sites like Business Insider or MarketWatch reduces their perceived risk and builds trust. This coverage acts as a signal that your company is legitimate, stable, and recognized by the broader market. It's a key asset to include in sales decks and follow-up emails, helping to differentiate you from competitors and shorten the sales cycle with risk-averse enterprise buyers.