Get featured on Health Wearables Media Outlets in 48 hours

Yes, you can absolutely handle your own PR. The process involves identifying relevant journalists and outlets covering health tech, finding their contact information, and sending personalized pitches about your company. This is known as 'earned media.' Be prepared for a significant time investment and a low response rate. It's a numbers game that requires persistence and a compelling story. For founders who have more time than budget, DIY PR is a viable starting point. However, for guaranteed results on a deadline, a distribution service is more reliable.

The cost to announce news for your health wearable can range from free to tens of thousands of dollars. Doing it yourself by pitching journalists is free, but it requires a significant amount of your time and has no guarantee of success. On the high end, a traditional PR agency charges a monthly retainer, typically starting at $5,000, for comprehensive services. A middle-ground option is a press release distribution service, which charges a one-time fee for guaranteed placements across a network of online news sites. You can view our current packages and one-time pricing on our pricing page.

The timeline depends on the method. If you are pitching journalists directly, it can take weeks or months to get a response, if you get one at all. The process is unpredictable and not ideal for time-sensitive news. Using a distribution service like Mediaboost is much faster. Once you submit your press release and it passes our editorial review for publisher compliance, publication begins. You can expect your story to appear on hundreds of media sites, including major outlets, within 24 to 48 hours. A full report with live links is delivered within 3 business days.

The most successful announcements are tied to concrete, verifiable milestones that demonstrate progress and credibility. For health wearables, this includes news like receiving FDA or other regulatory clearance, publishing positive results from a clinical trial, or securing a patent for a novel sensor technology. Other strong angles include closing a significant funding round, announcing a partnership with a major hospital system or research university, or launching a new device with independently verified performance improvements. Announcements without a clear news hook, such as a minor app update, are less likely to gain traction.

Editors reject press releases that read like advertisements, lack a clear news angle, or are filled with unsubstantiated claims and hype. To avoid rejection, ground your release in a single, factual piece of news, like a product launch or new data. Write in a professional, third-person tone. Use a standard press release format with a clear headline, dateline, and contact information. Avoid subjective, promotional language like "game-changing," "revolutionary," or "world's best." Our AI-powered editor helps you draft a release that meets publisher guidelines and maintains a newsworthy tone.

Yes, it directly supports B2B objectives like securing hospital pilots or research partnerships. When a procurement manager or a clinical research lead evaluates your wearable, they are assessing risk and credibility. Seeing that your company has been featured in publications like Business Insider, MarketWatch, or AP News acts as a powerful form of third-party validation. This coverage signals that you are a serious, credible entity, not just another unvetted startup. It answers their unspoken questions about your legitimacy, making it easier for them to justify moving forward with a pilot program or partnership.