Get featured on Home Security Media Outlets in 48 hours

Yes, a founder can do their own PR, but it's a significant time commitment with a steep learning curve. The process involves building relationships with journalists, crafting compelling pitches, and constant follow-up. Success is rare without existing media contacts, and it takes time away from core business activities like product development and sales. For many founders, a more efficient approach is using a distribution service. You control the message by writing the press release (our AI editor can help), but the distribution is handled for you with guaranteed results. This provides the key benefits of PR (social proof, SEO) without the time drain and uncertainty of manual outreach.

The cost varies widely based on the method. Doing it yourself is technically free, but the time investment is substantial and results are not guaranteed. Hiring a traditional PR agency is the most expensive option, typically running $5,000 to $15,000 per month on retainer. Press release distribution services offer a middle ground, charging a one-time fee per campaign. This avoids retainers and provides predictable, guaranteed placements. The price depends on the number and quality of the publications included in the package. We offer several packages to fit different budgets and goals, with all pricing listed transparently on our packages page.

With MediaBoost, the process is fast. After you submit your press release, our editorial team reviews it for compliance with publisher guidelines. This review typically happens within one business day. Once approved, publication to our media outlet network begins immediately. You can expect to see your story live on hundreds of sites, including major outlets, within 24 to 48 hours. We deliver a full PDF report with live links, backlink data, and DR scores within 3 business days of the campaign start. Placements on startup directories can take up to two weeks to go live.

Announcements with tangible, credible news perform best. This includes new product launches with unique features (e.g., AI-powered monitoring), securing a significant funding round, or forming a strategic partnership with a well-known company, like an insurance provider or a national retailer. Other strong angles include receiving key industry certifications (like UL or Z-Wave Alliance), releasing a data report on home safety trends, or achieving a major user milestone (e.g., '100,000 homes now protected'). Announcements that are purely promotional or lack a concrete news hook are often rejected by editors.

First, ensure you have real news. A simple website update or minor feature tweak is not newsworthy. Focus on a significant milestone like a product launch, funding, partnership, or new certification. Write in the third person and maintain a formal, objective tone. Avoid marketing jargon like 'revolutionary' or 'game-changing.' Structure it correctly: a strong headline, a summary lead paragraph, and supporting details in the body. Include a quote from a key executive and your company's boilerplate 'About Us' section at the end. Our AI-powered editor helps you format your release to meet publisher guidelines, significantly reducing the risk of rejection.

Directly, no. A consumer rarely reads an article on AP News and buys a security system on the spot. Indirectly, yes, and it's critical. When that same consumer is comparing three different security brands, the one with 'As Seen On Yahoo Finance, Business Insider, and AP News' logos on its website has an immediate and powerful advantage in trust. This social proof reassures customers that you are a legitimate, credible company. The SEO benefits also mean they are more likely to find you on Google in the first place. Media coverage doesn't close the sale, but it builds the trust required to get a potential customer to seriously consider your product.