Get featured on HR Media Outlets in 48 hours

Yes, a founder can absolutely handle their own PR, especially using modern tools. Writing a press release and sending it to a few journalists is a common starting point. However, this manual approach rarely results in significant coverage or the SEO benefits of wide distribution. A service like Mediaboost bridges the gap. You write the release (our AI editor can help), and we handle the distribution to a guaranteed network of 500+ outlets. This gives you the control of DIY PR with the scale and impact of a professional service, without the high cost of an agency.

The cost of a press release varies dramatically. Doing it yourself by emailing journalists is free but often ineffective. Hiring a traditional PR agency involves a monthly retainer, typically starting at $5,000, with no guaranteed placements. Press release distribution services offer a middle ground. You pay a one-time fee for guaranteed publication across a network of online media outlets. This model provides predictable costs and outcomes, making it a popular choice for HR tech companies announcing product launches, funding, or partnerships. You can see our current one-time pricing for different packages, including directory listings and global media distribution, on our packages page.

With a distribution service, the process is very fast. After you submit your press release and it passes editorial review for compliance with publisher guidelines, publication begins almost immediately. For our media packages, you can expect your announcement to appear on hundreds of sites, including major outlets, within 24 to 48 hours. You will receive a full report with live links to your coverage within 3 business days, allowing you to quickly leverage the placements in your sales and marketing efforts.

Announcements with concrete, verifiable news perform best. For HR tech, this includes Series A/B/C funding rounds, acquisitions, partnerships with major payroll or benefits providers, launching a significant new product (like an AI-powered performance review tool), or publishing proprietary data reports on workplace trends. General announcements like 'we hired a new sales director' or 'we redesigned our website' are less effective. The key is to anchor your news to something that signals growth, innovation, or new value for your customers and the market.

Editors reject press releases that read like advertisements or lack genuine news. To avoid rejection, write in a neutral, third-person tone. Your release should announce a specific event, not just promote your HR platform's features. Use a standard press release format with a clear headline, dateline, and contact information. Most importantly, ensure your claims are verifiable and avoid overly hyped language like 'revolutionary' or 'game-changing.' Instead of saying your software is the best, quote a client who explains the specific value they get from it. Our AI-powered editor helps you format your release and check for common issues before submission.

Yes, absolutely. Enterprise HR and IT departments are risk-averse. When they evaluate new software, they look for signals of stability, credibility, and market acceptance. Seeing your company featured on familiar, trusted news sites provides powerful third-party validation. It's not that a buyer will read an article on AP News and decide to purchase. Rather, when they are in the final stages of vendor selection, the 'As Seen On' logos on your website and the media links in your sales proposal act as crucial social proof that de-risks the decision for them and their entire team.