Get featured on Identity Verification Media Outlets in 48 hours

Yes, a founder can do their own PR, but it's a significant time commitment with a steep learning curve. The process involves identifying relevant journalists who cover cybersecurity and compliance, crafting personalized pitches for each one, and conducting persistent follow-up. The success rate is often low without pre-existing media relationships. While DIY outreach can sometimes land a feature story, it's not a reliable method for getting specific news out on a deadline. For guaranteed coverage of a milestone like a new product launch or funding announcement, using a distribution service is a more efficient use of a founder's time. It ensures the news gets published widely without the manual effort of pitching.

The cost varies dramatically. The DIY approach is technically free but costs significant time. Hiring a traditional PR agency is the most expensive option, typically running $5,000 to $15,000 per month on retainer with no guaranteed results. Press release distribution services offer a middle ground, charging a one-time fee for guaranteed placements. These packages provide a predictable outcome for a fixed cost, making it a more accessible option for startups needing to announce specific news. Our packages are designed to provide this value without long-term commitments. You can see current pricing on our packages page.

With a distribution service like MediaBoost, the process is fast. After you submit your press release through our editor, it undergoes a quick editorial review to ensure it meets publisher guidelines. This review typically happens within one business day. Once approved, publication to our network of 350+ media outlets begins. You can expect to see your article live on sites across the network within 24 to 48 hours. A full report with all the live URLs is delivered within 3 business days, allowing you to immediately use the coverage in your marketing and sales materials.

The most successful announcements are tied to measurable, external validation. Funding rounds are always newsworthy, as they signal investor confidence. Major partnerships, especially with established banks, fintechs, or large enterprises, also get significant attention as they validate your technology's real-world application. Announcing significant compliance achievements like GDPR, CCPA, or SOC 2 certification is highly effective, as it speaks directly to the trust and security concerns of your target market. Finally, publishing proprietary reports with unique data on topics like deepfake fraud rates or identity theft trends can position your company as a thought leader and generate organic media interest.

The key is to ensure your release is genuinely newsworthy, not just an advertisement. It must announce a specific, recent event. Avoid vague claims, superlatives like 'game-changing' or 'revolutionary', and excessive marketing jargon. Stick to the facts. Structure it professionally: a strong headline, a dateline, an introductory paragraph summarizing the key news, and subsequent paragraphs providing detail and context. Include at least one quote from a key executive. Our AI-powered editor helps guide you through this structure, ensuring your release meets the formatting and content standards required by outlets like AP News and Yahoo Finance.

Yes, but indirectly. An enterprise CISO or Head of Compliance is unlikely to sign a six-figure contract just because they saw your name on a news site. However, that coverage is a critical piece of the due diligence process. When they research your company, they expect to see signs of legitimacy and authority. Media placements on credible outlets like Business Insider or MarketWatch serve as powerful social proof. They validate your company's claims and build the trust necessary to get a demo or move a deal forward. It's a foundational element that supports your sales team's efforts by answering the unspoken question: 'Is this a real, trustworthy company?'