Get featured on Industrial IoT Media Outlets in 48 hours

Yes, a founder can handle their own PR, but it is extremely time-consuming with a low success rate. It involves building lists of journalists, crafting personalized pitches, and conducting endless follow-ups. Most journalists ignore unsolicited emails, so the return on time invested is often minimal. Using a distribution service is a form of "doing your own PR" but with a tool that guarantees results. You write the release, or use our AI editor, and the service handles the submission and placement, saving you hundreds of hours of manual outreach.

The cost varies widely based on the method. Doing it yourself is technically free but requires a massive time investment with no guaranteed outcome. Hiring a traditional PR agency is the most expensive option, typically involving monthly retainers of several thousand dollars. A middle ground is using a press release distribution service, which charges a one-time fee for guaranteed placements. This model provides a predictable cost and outcome, making it accessible for startups. For specific package pricing, you can view our current rates on our packages page.

With a distribution service like Mediaboost, the process is fast. After you submit your press release and it passes editorial review for compliance with publisher guidelines, publication begins. You can expect to see your story live on hundreds of media outlets, including major names, within 24 to 48 hours. A full report with all the live URLs and backlink data is typically delivered within 3 business days, allowing you to use your new social proof almost immediately.

Announcements with concrete, verifiable news perform best. For Industrial IoT, this includes closing a funding round, launching new hardware with specific performance improvements, announcing a major enterprise customer or partnership, or achieving a critical industry certification for safety or data security. Vague announcements like "a new platform update" or "a strategic new hire" are less effective. The key is to anchor your news to a tangible business milestone that signals growth, innovation, or market validation. This is what news distribution networks look for.

Stick to a factual, objective tone and a standard press release format. Avoid overly promotional language, hype words like "game-changing" or "revolutionary", and direct calls to "buy now." The release must present genuine news, not an advertisement. Ensure your announcement is backed by facts. If you announce a new product, describe its features. If you announce a partnership, name the partner. Our AI-powered editor helps guide you through this process, ensuring your release meets the strict guidelines of outlets like AP News and Business Insider.

Yes, but indirectly. Enterprise buyers for IIoT solutions are engaged in a long, complex sales cycle that involves significant risk assessment. They will not buy a system just because they saw it in the news. However, media coverage serves as a critical piece of social proof during their due diligence process. When a procurement team or technical lead researches your company, finding articles on credible sites like Yahoo Finance or MarketWatch validates your legitimacy. It shows you are an established, recognized entity, which reduces their perceived risk and builds the trust needed to move forward with a high-stakes purchase.