Get featured on Internet of Things Media Outlets in 48 hours

Yes, you can. Doing your own PR involves identifying relevant journalists who cover IoT, building relationships with them over time, and pitching them your story. This can be effective if you have a truly groundbreaking story and the time to dedicate to it. However, it's very time-consuming and has a low success rate, as journalists receive hundreds of pitches daily. For guaranteed results, a distribution service is a more reliable use of a founder's time. It ensures your announcement gets published across a wide network, securing the social proof and SEO benefits you need without the manual effort and uncertainty of DIY outreach.

The cost varies widely based on the approach. DIY outreach is technically free but costs significant time with no guaranteed outcome. Traditional PR agencies charge monthly retainers from $5,000 to $15,000, which is a major commitment for most IoT companies. Press release distribution services offer a middle ground, with one-time fees for specific packages of guaranteed placements. This model allows you to control costs and pay only for the announcements you make. Our packages are designed to provide a clear ROI through guaranteed media features and directory listings. You can see current pricing on our packages page.

With a distribution service like MediaBoost, the process is fast. After you submit your press release through our AI-powered editor, it undergoes a quick editorial review to ensure it meets publisher guidelines. This typically takes less than one business day. Once approved, publication to our network of 350+ media outlets begins immediately. You can expect to see the first live links within 24 to 48 hours. A full report with links to all your placements is delivered within three business days, allowing you to quickly leverage your new coverage.

Announcements with tangible, verifiable milestones perform best. This includes securing a new funding round, launching a new device with clear applications, achieving a significant security certification (like ISO/IEC 27001), or announcing a partnership with a well-known company. Data-driven stories also get attention. For example, releasing a report based on data from your deployed IoT devices (e.g., “Our network shows a 30% increase in smart home device usage in Q3”). Vague announcements about 'improving a platform' or 'exploring a new market' are typically ignored by editors.

Stick to the facts and avoid hype. Editors reject releases that read like advertisements. Your headline must be newsworthy, not a marketing slogan. Instead of “The Most Revolutionary IoT Platform Ever,” use “Company X Launches AI-Powered Predictive Maintenance Platform for Manufacturers.” Ensure your release is formatted correctly with a clear dateline, contact information, and a boilerplate about your company. Every claim must be specific and verifiable. If you state your device improves battery life by 50%, be prepared to explain how. Our AI-powered editor helps you structure your release to meet these professional standards.

Absolutely. Enterprise buyers are risk-averse, especially when adopting new IoT technology that impacts their operations, security, and data. Before they sign a contract, their procurement, IT, and leadership teams will research your company online. Finding credible, third-party coverage on sites like MarketWatch or Business Insider provides powerful validation. It shows you are an established, legitimate business, not a small, risky venture. This social proof can be the deciding factor that de-risks the purchase and helps you close larger deals with corporate clients.