Get featured on Lending Media Outlets in 48 hours

Yes, but it requires a significant investment of time that is often better spent on product and business development. Doing your own PR means building lists of financial journalists, finding their contact information, crafting personalized pitches for each one, and then following up relentlessly. Even after all that work, there is no guarantee of a response. Using a distribution service automates the placement process, guaranteeing your news appears on hundreds of sites and saving you dozens of hours of manual, uncertain work.

The cost of PR exists on a wide spectrum. The 'free' option is DIY outreach, which costs you dozens of hours of your own time with no guaranteed results. The most expensive option is a traditional PR agency, which charges $5,000 to $15,000 per month on retainer. Press release distribution services provide a middle path, offering one-time packages for a fixed price. This model is ideal for a lending company that needs to make a specific announcement without committing to a long-term contract. You can view our current packages and pricing to see the specific costs for guaranteed placements.

The process is very fast once your press release is finalized and approved by our editorial team. Publication on our network of 350+ media outlets, including sites like Benzinga and StreetInsider, typically begins within 24 to 48 hours. You will receive a comprehensive PDF report with live links to your published articles within 3 business days. This speed allows you to coordinate your announcement with other marketing activities and quickly capitalize on timely news.

The announcements that perform best are those that signal tangible business progress and build trust. For lending companies, this means news about significant funding rounds (Series A and beyond), strategic partnerships with established banks or fintechs, and major regulatory approvals or new licenses. Other strong topics include launching a truly innovative product that serves a new niche, acquiring a smaller competitor, or hitting a significant, verifiable lending milestone (e.g., '$500M in loans facilitated'). These stories demonstrate momentum and market validation.

Publishers reject press releases that read like advertisements. To avoid this, stick to the facts and maintain a neutral, professional tone. Avoid superlatives like 'best,' 'revolutionary,' or 'game-changing.' Every claim should be verifiable. Use the standard press release format, starting with a strong headline that summarizes the news. The first paragraph should explain the who, what, when, where, and why. Our AI-powered editor guides you through the process, helping you write a release that meets editorial guidelines for our entire network.

Absolutely. It is a critical form of third-party validation. Sending a potential investor or a prospective banking partner a link to your announcement on Yahoo Finance or Business Insider carries significantly more weight than an email or a slide in a pitch deck. It proves that your news is legitimate and noteworthy. This coverage acts as a powerful signal that you are a serious, vetted player in the financial industry, which can accelerate due diligence and build the foundational trust needed to secure capital and partnerships.