Get featured on Loyalty Programs Media Outlets in 48 hours

Yes, you can write a press release and send it to journalists yourself. This is effectively free, but the chances of getting noticed are very low. Journalists at major publications receive hundreds of pitches daily, and without an existing relationship or a truly groundbreaking story, your email will likely be deleted. Manually submitting to hundreds of smaller sites is also incredibly time-consuming and often requires navigating complex submission forms. A distribution service automates this process and leverages existing syndication partnerships to guarantee publication, saving you dozens of hours and delivering a predictable outcome.

The cost varies widely based on the approach. Doing it yourself by emailing journalists is free but highly ineffective. Hiring a traditional PR agency is the most expensive option, typically involving monthly retainers of $5,000 to $15,000 with no guaranteed results. Press release distribution services offer a middle ground, with one-time fees for guaranteed placements. These services package different levels of network reach, from startup directories to hundreds of global media outlets. The best fit depends on your specific goals, whether it's building social proof, boosting SEO, or both. You can see our current packages and pricing for a clear breakdown.

Once your press release is written and approved by our editorial team, the process is very fast. For media outlet packages, publications begin appearing within 24 to 48 hours. You receive a full report with live links within three business days. If your package includes startup directory submissions, that process is more manual and can take up to two weeks to complete. We handle all the submissions and provide a consolidated report once all placements are live, saving you the administrative work of creating dozens of profiles.

Announcements with concrete, verifiable milestones perform best. This includes securing a major funding round, announcing a partnership with a recognizable brand, releasing a case study with impressive ROI for a client, or launching a novel technology like an AI-powered personalization engine. News that demonstrates traction and third-party validation is key. A release about 'launching a new website' will likely be rejected for being non-newsworthy. A release about 'launching a new platform feature that increased customer retention by 25% for Beta Client X' is much stronger and more credible.

Stick to a standard, professional format and avoid overly hyped marketing language. Publishers reject releases that read like advertisements. Your headline must state actual news, not just a tagline. For example, 'New Loyalty Platform Revolutionizes Retail' will be rejected, while '[Your Company] Launches AI-Powered Predictive Rewards Engine' is newsworthy. Ensure your release is objective and factual. Include specific details, data, and a quote from a founder. Our AI-powered editor helps guide you through this process, checking for common red flags like excessive exclamation points, unsubstantiated claims, and overly promotional phrasing to ensure it meets publisher guidelines.

Yes, it directly addresses a key barrier in B2B sales: trust. When a decision-maker at a retail or enterprise company is evaluating your loyalty platform, they will search for your brand online. Finding professional press releases on sites like MarketWatch and Business Insider serves as powerful third-party validation. This coverage acts as a trust signal, differentiating you from smaller or less established competitors. It's not a direct lead generation tool, but it's a crucial sales enablement asset that helps your sales team close deals by reinforcing your company's credibility and market position.