Get featured on Meal Planning Media Outlets in 48 hours

You can, but it's a significant time investment with uncertain outcomes. Doing your own PR involves researching hundreds of journalists, finding their contact information, crafting personalized pitches for each one, and conducting follow-ups. The reality is that most cold pitches are ignored. For founders who need to focus on product and growth, a distribution service is a more efficient path. It provides a guaranteed result for a fixed cost, saving you dozens of hours of manual work and securing coverage you likely couldn't get on your own.

The cost exists on a spectrum. Doing it yourself is technically free but costs you dozens of hours of valuable time with no guarantee of success. Hiring a traditional PR agency is the most expensive option, with monthly retainers typically starting at $5,000. Press release distribution services offer a middle ground, providing guaranteed media placements for a one-time fee. This model is designed for startups that need to show traction and build credibility without committing to a costly monthly retainer. You can see our current one-time package pricing on our packages page.

The process is very fast. Once you submit your press release through our platform and it passes our editorial review, publication begins. You can expect your story to appear on hundreds of media outlets within 24 to 48 hours. We deliver a comprehensive PDF report containing live links to all your placements, along with backlink data and DR scores, within three business days of the campaign starting. Directory placements can take up to two weeks to go live.

Editors look for announcements with tangible, verifiable impact. Vague claims about being 'the best' are rejected. The most successful announcements are tied to concrete data and milestones. For a meal planning app, this includes securing a funding round, hitting a major user milestone (e.g., '10 million meals planned'), launching a scientifically-backed diet plan, or partnering with a well-known grocery or fitness brand. These stories have substance and are more likely to be seen as credible news.

Stick to a factual, objective tone. The biggest mistake startups make is writing a press release that reads like an advertisement, filled with hype words like 'revolutionary' or 'game-changing'. This will be immediately rejected by publisher guidelines. Use a standard format with a clear, concise headline, a dateline, an introductory paragraph summarizing the news, and a boilerplate about your company. Our AI-powered editor is designed to help you craft a release that meets editorial standards and focuses on the newsworthy aspects of your announcement.

It helps indirectly by building the trust required for conversion. A user searching for a meal planning app is choosing between several options. Seeing that your app has been featured on sites like Business Insider, AP News, or Yahoo Finance acts as a powerful form of social proof. This credibility can increase your App Store conversion rate, persuade a hesitant user to start a trial, and make your paid advertising more effective. It's not about a direct click from the article; it's about building a brand that users trust with their health and nutrition.