Get featured on Meditation Media Outlets in 48 hours

You can, but it requires a significant time commitment that may detract from building your product. The process involves researching and building a list of relevant journalists, finding their contact information, writing compelling and personalized pitches, and conducting extensive follow-up. While it's free in terms of direct cost, the time cost for a founder is high, and the success rate for securing coverage from major outlets is typically very low. It's a viable path if you have prior PR experience and ample time to dedicate to it.

The cost to announce news for your meditation app varies significantly based on the method you choose. Doing it yourself is free but extremely time-consuming, with no guarantee of results. Hiring a traditional PR agency is the most expensive option, typically involving monthly retainers in the thousands of dollars. Press release distribution services offer a more accessible middle ground. These services charge a one-time fee for guaranteed placements across a network of online news outlets. This model provides a predictable cost and outcome, making it a popular choice for startups. You can view our current one-time package pricing for specific details.

The process is very fast. Once you submit your press release through our platform and it passes the editorial review, publication begins almost immediately. You can expect your announcement to appear on hundreds of media outlets within 24 to 48 hours. We deliver a full report with live links to your coverage within three business days of publication. If your package includes startup directory submissions, those placements can take up to two weeks to be fully processed and appear.

News that demonstrates traction, innovation, or credibility performs best. Simple app updates are not newsworthy. Instead, focus on announcements that have a broader impact or signal significant progress. Examples include securing a partnership with a major corporate wellness program, releasing data from a study that validates your methods, reaching a major user milestone like 100,000 active users, or bringing a renowned neuroscientist or mindfulness teacher onto your advisory board. These stories show momentum and substance.

Write like a journalist, not a marketer. The tone must be objective, factual, and in the third person. The most common reason for rejection is that the release reads like an advertisement, using hype words like "groundbreaking," "revolutionary," or "the best." Your release must announce actual, verifiable news. It needs a strong headline, a clear opening paragraph summarizing the key information, and supporting quotes and data. Our AI-powered editor helps guide you through this process, ensuring your draft meets publisher guidelines before submission.

It helps indirectly by building the trust required for conversion. A potential user might discover your app through an ad, but before downloading, they will often search for it on Google. Seeing articles about your app on credible sites like Business Insider or AP News validates your legitimacy and makes them more likely to convert. It's a critical credibility layer that supports your other marketing channels. It also provides powerful social proof ("As Seen On" logos) that you can use on your website and app store page to increase download rates from all traffic sources.