Get featured on Micromobility Media Outlets in 48 hours

Yes, a founder can absolutely do their own PR, but it is important to understand the components. You can write your own press release and manually submit it to startup directories. You can also try to build relationships with journalists by pitching them directly. However, manually submitting to hundreds of news outlets is not feasible. The main value of a distribution service is its established network and submission platform, which guarantees your news is sent to outlets like AP News and Benzinga. Doing it yourself is free but time-consuming and offers no guarantee of publication on major news sites. A distribution service is a tool to automate and guarantee the publication part of your PR efforts.

The cost varies widely based on the approach. Doing it yourself is free but takes significant time and offers no guaranteed placements. Hiring a traditional PR agency is the most expensive option, typically involving a monthly retainer of $5,000 to $15,000 with no guarantees of coverage. Press release distribution services offer a middle ground, with one-time fees for guaranteed placements across a network of sites. This model is designed for startups that need credible media mentions and SEO benefits without the high overhead of an agency. Our packages are based on the number and type of publications, from startup directories to major global media outlets. You can see current one-time pricing on our packages page.

The process is fast. After you submit your press release through our platform, it undergoes a quick editorial review to ensure it meets publisher guidelines. This review is typically completed within one business day. Once approved, publication on our network of 350+ media outlets begins immediately. Most placements, including on sites like Yahoo Finance and Benzinga, appear within 24 to 48 hours. You will receive a full report with live links to your articles within 3 business days of your release being approved, allowing you to use your new media features right away.

Announcements with concrete, verifiable news perform best. For micromobility, this includes securing a new round of funding, launching your service in a major new city, or announcing a partnership with a municipal government or large corporation. Product-focused news also does well, such as unveiling a new vehicle model with enhanced safety features, achieving a significant sustainability milestone (e.g., carbon neutrality), or hitting a major ridership metric like 10 million trips. Vague announcements about "strategic shifts" or minor app updates are often rejected by editors. The key is to anchor your press release to a single, significant event.

Editors reject releases that read like advertisements or lack real news. To avoid this, write in a neutral, third-person tone. Your headline must state the news, not a marketing slogan. For example, use "RideFast Deploys Self-Balancing Scooters" instead of "The Future of Urban Mobility is Here." Your release must be based on a timely, factual event. Avoid excessive jargon, superlatives like "best" or "revolutionary," and direct calls to action like "Download our app today." The purpose is to inform, not to sell. Our AI-powered editor guides you through these requirements, helping you format your content and check for common issues that lead to rejection, ensuring compliance with publisher guidelines.

Yes, it is one of the most effective ways to build credibility with these specific audiences. When you pitch an investor or a city's department of transportation, including links to coverage on sites like Business Insider, AP News, or MarketWatch provides third-party validation. It shows you are a serious company with market traction and public accountability. For regulators, it demonstrates transparency and a commitment to being a public-facing partner. For investors, it de-risks their investment by showing your company can gain market recognition. This "As Seen On" social proof is a powerful asset in pitch decks, grant applications, and partnership proposals, often making the difference in a competitive evaluation process.