Get featured on Mobile Commerce Media Outlets in 48 hours

Yes, you can do your own PR, but it's a significant time commitment with a steep learning curve. The process involves building a media list, crafting personalized pitches for hundreds of journalists, and conducting extensive follow-up. Most founders find this distracts from building their product. While DIY is free, the results are often minimal. Using a distribution service is a middle ground. You write the announcement, but the service handles the complex and time-consuming work of formatting and distributing it to hundreds of outlets, guaranteeing publication.

The cost varies dramatically based on the approach. DIY outreach is technically free but costs significant time with no guaranteed results. Hiring a traditional PR agency is the most expensive option, typically requiring a $5,000 to $15,000 monthly retainer. Press release distribution services offer a middle ground, with one-time fees for guaranteed placements. The price depends on the number and quality of the media outlets in the package. You can view current packages and pricing on our website for a clear breakdown of what's included.

With a distribution service, the process is fast. After you submit your press release and it passes an editorial review for compliance with publisher guidelines, publication begins. Your announcement can appear on hundreds of news sites within 24 to 48 hours. You'll receive a full report with live links to your articles within a few business days. This speed allows you to quickly capitalize on a newsworthy event, like a product launch or a surge in user growth, and immediately use the coverage in your marketing.

Announcements with concrete data and clear impact get the most attention. For mobile commerce, this includes securing a significant funding round, reaching a major user milestone (e.g., 'one million transactions processed'), or forming a strategic partnership with a well-known brand. News related to security enhancements, major app redesigns based on user feedback, or the introduction of a novel feature (like AR-powered try-ons) also performs well. The key is to move beyond generic claims and provide specific, verifiable information that demonstrates momentum.

Editors reject releases that read like advertisements or lack newsworthy information. To avoid this, write in a neutral, third-person tone. Your headline must be a factual statement, not a marketing slogan. For example, 'ShopApp Launches New Feature' is good; 'The Best New Shopping App Is Here' will be rejected. Ensure your release contains no exaggerated claims, typos, or formatting errors. It must clearly state the 'who, what, when, where, and why' of your announcement in the first paragraph. Our AI-powered editor helps guide you through these requirements to ensure your release meets publisher standards.

Press coverage primarily builds the credibility that influences a user's decision to download and trust your app. A single press release won't cause a sudden, massive spike in downloads overnight. Its main role is to serve as a trust signal and social proof. When potential users see your app featured on sites like Business Insider or Yahoo Finance, it validates your legitimacy. You can then use these 'As Seen On' logos on your website, social media, and app store page to increase conversion rates from your existing marketing channels. It makes all of your other user acquisition efforts more effective.