Get featured on Neobanking Media Outlets in 48 hours

Yes, a founder can absolutely do their own PR, but it's a significant time commitment. The process involves building lists of financial journalists, crafting personalized pitches, writing press releases, and conducting endless follow-ups. The results are often unpredictable, and it takes time away from building the product and talking to users. Using a service like Mediaboost automates the distribution part of the process. You still control the message by writing the release (with help from our AI editor), but we handle the complex and time-consuming work of getting it published across our network. This gives you the benefits of PR without the manual effort.

The cost of PR for a neobank varies widely. The DIY approach is free but costs you significant time. Hiring a traditional PR agency is the most expensive option, typically requiring a $5,000 to $15,000 monthly retainer with no guarantee of results. This is often out of reach for early-stage fintech companies. Press release distribution services offer a middle ground, providing a one-time, fixed-fee model. Instead of an ongoing retainer, you pay per announcement for guaranteed placement across a network of media sites. You can view our current packages and one-time pricing for a clear breakdown of costs and deliverables.

The process is very fast. After you submit your press release through our platform, it goes to our editorial team for a compliance review. This review is typically completed within one business day. Once approved, publication begins immediately. Your announcement will start appearing on media outlets within 24 to 48 hours. We deliver a full report with live links to all your placements within three business days of the campaign starting. For packages including startup directories, those placements can take up to two weeks to go live.

Announcements tied to tangible business milestones perform best. These are events that signal growth, credibility, and market validation. Editors and readers are most interested in news that has a real-world impact. For neobanks, the most successful topics are funding rounds (seed, Series A, etc.), obtaining regulatory approval or licenses, major partnerships with established financial institutions or brands, significant user milestones (e.g., 'surpassing 500,000 users'), and the launch of a truly innovative product that addresses a clear market gap.

Finance editors reject releases that read like advertisements or make unsubstantiated claims. To ensure approval, your release must be factual, objective, and newsworthy. Avoid marketing jargon like 'revolutionary,' 'game-changing,' or 'seamless.' Instead, use a standard press release format with a clear headline, a dateline, and a boilerplate 'About Us' section. The body should focus on the 'who, what, when, where, and why' of your announcement. Back up all claims with data, and include a quote from a key executive that adds context, not just hype. Our AI-powered editor helps guide you through these requirements.

Directly, a single press release is unlikely to cause a massive, immediate spike in user sign-ups. Its primary role is to build the foundational trust required for a user to choose your neobank over a competitor or a traditional bank. It's a critical piece of your conversion funnel, not the top of it. For investors, media coverage is a powerful signal. It demonstrates momentum and third-party validation. When a VC firm conducts due diligence, finding a history of press releases on sites like MarketWatch and Business Insider announcing funding, partnerships, and milestones provides credible evidence of your progress and legitimacy.