Get featured on Online Therapy Media Outlets in 48 hours

Yes, but it's extremely time-consuming with a low success rate. Doing your own PR involves finding relevant journalists, crafting personalized pitches for each one, and following up relentlessly. Most pitches are ignored because journalists are inundated with requests. While you can submit press releases to free wires, they rarely get picked up by major publications and offer little SEO value. The real challenge is getting past the gatekeepers at outlets like Business Insider or AP News. A distribution service acts as your amplifier, using its existing network to get your news published. It's a practical middle ground between expensive agencies and often-fruitless DIY efforts.

The cost varies dramatically based on the approach you take. The "free" option is doing it yourself, but the time cost is high and results are not guaranteed. On the other end, a traditional PR agency charges a monthly retainer, often starting at $5,000, without guaranteeing any placements. A more predictable option is a press release distribution service, which operates on a one-time fee per campaign. This model provides a clear deliverable, such as a set number of guaranteed media placements, for a fixed price. Our packages are designed to provide a high return on investment for startups. You can see the current one-time pricing for our different media and directory packages on our pricing page.

Once your press release is written and approved by our editorial team, publication is very fast. Your announcement will begin appearing on news outlets within 24 to 48 hours. The entire process from start to finish is designed for speed. You choose a package, submit your details, and use our AI editor to finalize your release. After a quick editorial review for compliance with publisher guidelines, we begin distribution. You will receive a full report with live links to your articles within 3 business days of the campaign starting, allowing you to use your new media features immediately.

Announcements that signal trust, growth, and innovation perform best. This includes achieving HIPAA compliance, securing a partnership with a large insurance network or employer, or publishing original research on mental health trends. Funding announcements, launching in a new state, or adding a well-respected therapist or advisor to your board are also very strong angles. The key is to focus on news that is concrete and demonstrates momentum. Announcements that are purely marketing-focused, like a small discount or a minor app update, are less likely to be effective. Stick to substantive milestones.

Stick to a factual, objective tone and a standard press release format. Avoid hype words like "revolutionary" or "game-changing." The release must be about a newsworthy event, not just an advertisement for your service. Ensure your release is free of errors and written professionally. It must not contain claims that cannot be verified. For the online therapy space, this means being careful about making medical claims without proper evidence or certification. Our AI-powered editor and internal editorial team help you with this. We review every release to ensure it meets the strict guidelines of our publishing partners, which dramatically reduces the risk of rejection.

Yes, absolutely. For patients, seeing your platform featured on a recognizable news site like AP News or Business Insider builds immediate trust. It provides third-party validation that you are a legitimate and secure option for their mental health needs. For partners, such as insurance companies or corporate wellness programs, media coverage demonstrates credibility and market traction. It shows you are a serious business with momentum, making you a more attractive partner. You can feature the "As Seen On" logos and links in your marketing materials, on your website, and in partnership proposals to directly leverage this social proof.