Get featured on Open Banking Media Outlets in 48 hours

Yes, a founder can do their own PR, but it's a significant time commitment. The process involves building media lists, finding journalist contacts, crafting personalized pitches, and relentless follow-up. Success rates are often low without pre-existing relationships, and it takes focus away from building the product. Using a service like Mediaboost automates the distribution part of the process. You focus on writing the announcement, and the service handles getting it onto hundreds of news sites. It's a hybrid approach that saves time while still allowing the founder to control the message.

The cost varies dramatically based on the method. Doing it yourself is technically free, but has a high opportunity cost in terms of your time. Hiring a traditional PR agency is the most expensive option, requiring a monthly retainer of $5,000 to $15,000 with no guaranteed placements. Press release distribution services offer a more predictable, one-time cost. Instead of a monthly retainer, you pay per campaign for guaranteed publication across a network of sites. This provides a clear ROI for specific announcements. For our current package pricing, please see our pricing page.

With a distribution service, the process is very fast. After you submit your press release and it passes an editorial review for compliance with publisher guidelines, publication typically begins within 24 hours. You can expect to see your story appear on hundreds of sites, including local news affiliates and major outlets like Yahoo Finance and Benzinga, within 24 to 48 hours. A full report with live links is usually delivered within 3 business days.

Announcements that signal external validation and tangible progress perform best. For Open Banking, this includes closing a funding round (seed, Series A, etc.), securing a major strategic partnership with a well-known bank or fintech, or achieving a critical regulatory approval or security certification (like SOC 2). Product feature updates are generally not newsworthy unless they represent a true industry first. Focus on news that impacts your position in the market, builds trust, and demonstrates momentum to investors, partners, and large customers.

Editors reject releases that read like advertisements or lack a genuine news angle. To avoid this, write in the third person, use a formal tone, and ground your announcement in facts. Your headline must state the news, not a marketing slogan. Ensure your release is free of hype, exaggerated claims, and excessive jargon. Every statement should be verifiable. Our AI-powered editor helps you structure your release correctly and checks for common issues that lead to rejection, ensuring it meets publisher guidelines before submission.

Yes, this is one of its primary benefits in the B2B finance space. Enterprise buyers and regulators are risk-averse. When they conduct due diligence, they look for third-party validation. Seeing your company featured on reputable financial news sites like MarketWatch or Business Insider acts as a powerful trust signal. This coverage demonstrates transparency and stability. It's not about them discovering you from the article itself; it's about what they find when they search your company name. Consistent, positive media presence builds the credibility needed to close large deals and navigate regulatory conversations.