Get featured on Oral Care Media Outlets in 48 hours

You can, but it's a significant time commitment with a steep learning curve. The process involves building a media list, finding journalists who cover health tech, crafting personalized pitches for each one, and conducting extensive follow-up. The success rate for cold outreach is typically very low. While DIY is free in terms of cash, the cost in founder time is high. If you have a specific, newsworthy announcement, using a distribution service is a more practical approach. It guarantees publication, saving you hundreds of hours of manual work and delivering measurable results like backlinks and social proof.

The cost varies dramatically based on the method you choose. Doing it yourself is technically free but costs significant time. Hiring a traditional PR agency is the most expensive option, typically involving monthly retainers in the thousands of dollars with no guaranteed results. Press release distribution services offer a more predictable, one-time fee structure. Instead of an ongoing retainer, you pay per campaign for a set number of guaranteed placements. This model provides a clear ROI for specific announcements. For current package pricing, you can view our packages page.

With MediaBoost, the process is fast. After you submit your press release through our AI-powered editor, it undergoes a quick editorial review to ensure it meets publisher guidelines. This review is typically completed within one business day. Once approved, publication on our media network begins. You can expect to see placements on sites like AP News, Benzinga, and MarketWatch appear within 24 to 48 hours. A full report with live links to all your placements is delivered within three business days.

Editors look for concrete, verifiable news. The most successful announcements for oral care companies involve tangible milestones. This includes new product launches with unique technology, securing significant funding, receiving FDA or other regulatory clearance, and publishing new clinical trial data. Partnerships with major dental groups, insurance providers, or retail chains are also highly newsworthy. Announcements that are purely promotional or lack a specific news hook, such as "we updated our website," are likely to be rejected. The key is to anchor your story to a real event.

First, ensure you have actual news to report, not just an advertisement. Your release must be written in the third person and have a professional, objective tone. Avoid hype words like "revolutionary," "game-changing," or "world's best." Instead, use facts and data to demonstrate your product's value. Follow the standard format: a strong headline, a dateline, an introductory paragraph summarizing the key information, and 2-3 body paragraphs with more detail, including a quote. Our AI-powered editor guides you through this structure and helps you meet publisher guidelines, significantly reducing the risk of rejection.

Yes, absolutely. For consumers, seeing your brand featured on a familiar news site like Business Insider or Yahoo Finance acts as a powerful trust signal, especially for a health-related product. It differentiates you from unknown brands and reduces purchase anxiety. For dental professionals, coverage in established media lends clinical and business credibility. When you're trying to get your product adopted by a dental practice or recommended by a hygienist, being able to point to features in reputable publications validates your company and technology. It shows you are a serious player in the industry.