Get featured on Payment Orchestration Media Outlets in 48 hours

Yes, you can attempt to do your own PR, but it's a significant time commitment with a steep learning curve. The process involves building media lists, finding journalist contacts, crafting personalized pitches, and conducting endless follow-ups. For a founder in a technical field like payment orchestration, this time is often better spent on product and sales. While possible, the success rate of cold pitching journalists is very low. Using a distribution service is a more efficient use of a founder's time. You focus on crafting the announcement, and the service handles the complex and time-consuming process of syndication, guaranteeing you get the placements needed for SEO and social proof.

The cost varies dramatically based on the method. The 'free' option is DIY, but it costs you significant time with a low chance of success. Hiring a traditional PR agency is the most expensive route, typically involving a monthly retainer of several thousand dollars with no guaranteed results. Press release distribution services offer a middle ground with one-time, package-based pricing. This provides a predictable cost for a guaranteed number of media placements. The investment depends on the scale of the distribution, from smaller packages to comprehensive bundles that include both media outlets and startup directory listings. You can review current one-time pricing on our packages page.

With a distribution service like Mediaboost, the process is fast and predictable. After you submit your press release and it passes our editorial review for publisher compliance, publication begins quickly. Media features across our network of 350+ outlets, including sites like Benzinga and AP News, typically publish within 24 to 48 hours. You will receive a full PDF report with live URLs and backlink data within 3 business days of the campaign's start, allowing you to leverage your new coverage immediately.

Announcements with concrete, verifiable data and third-party validation perform best. This includes securing a new funding round (e.g., 'Payment Platform X Raises $10M Series A'), achieving a major compliance milestone ('Platform Y Achieves PCI DSS Level 1 Certification'), or announcing a significant partnership ('Platform Z Integrates with Major Banking Partner'). News that highlights quantifiable customer success, such as 'Fintech Startup Processes $1B in Transactions Using Platform Z', also works well. Avoid vague, self-promotional announcements like 'New Innovative Features Launched'. Editors and readers respond to tangible proof of progress, security, and market adoption.

First, ensure your announcement is genuinely newsworthy. A new feature is product marketing; a new banking partnership is news. Stick to a standard press release format with a clear headline, a dateline, and a summary first paragraph. Write in the third person and maintain a professional, objective tone. Most importantly, avoid overly promotional language. Words like 'revolutionary', 'game-changing', and 'disruptive' are red flags for editors. Instead of claiming you are the 'best' solution, provide facts that let the reader draw that conclusion. Back up your claims with data, client metrics, or partner validations. Our AI-powered editor helps guide you through these requirements to ensure compliance with publisher guidelines.

It helps significantly, but indirectly. An enterprise client is unlikely to sign a six-figure contract just because they saw your name on Yahoo Finance. However, that media coverage is a critical piece of the trust-building process during their due diligence. When a procurement team, CISO, or CFO researches your platform, they are looking for signals of stability, security, and legitimacy. A history of positive media mentions, announcements of funding rounds, and partnership news on credible sites provides powerful third-party validation. It de-risks the decision for them, shortens the sales cycle, and distinguishes you from less established competitors.