Get featured on Performance Marketing Media Outlets in 48 hours

Yes, you can, but it's a significant time investment with a steep learning curve. Doing your own PR involves building media lists, finding journalists' contact information, crafting personalized pitches for each one, and conducting persistent follow-up. The success rate for cold outreach is typically very low. While it's possible to land a story, most founders find their time is better spent on their core business. A distribution service is a middle ground, handling the submission and placement process for you without the high cost and long-term commitment of a full PR agency.

The cost varies dramatically based on the method. Doing it yourself is technically free, but has a high time cost and low success rate. Hiring a traditional PR agency is the most expensive option, typically running $5,000 to $15,000 per month on retainer with no guaranteed results. Press release distribution services offer a one-time fee for guaranteed placements. This provides a predictable and affordable alternative, ideal for specific announcements. Our packages are designed to provide a clear ROI without a long-term contract. You can see our current one-time pricing on our packages page.

With a distribution service like MediaBoost, the process is very fast. After you submit your press release through our AI-powered editor, it goes to our editorial team for a compliance review. This typically happens within one business day. Once approved, publication to our network of 350+ media outlets begins immediately. You can expect to see the first live placements within 24 to 48 hours. We deliver a full PDF report with all live URLs and backlink data within 3 business days of your order's approval.

News that offers value beyond your own company performs best. The top category is original data. Publishing a report with unique findings, for example, 'New Study Shows 30% Rise in CPA on Meta Platforms', is highly newsworthy. Editors are looking for information their readers can use. Other strong topics include launching a genuinely new technology (like a predictive analytics tool), announcing a partnership with a major brand, or a case study with exceptional, verifiable results. Announcements focused purely on 'we hired a new manager' or 'we offer great service' are often rejected as advertising.

The key is to write like a journalist, not a marketer. Your press release must be objective, factual, and newsworthy. Avoid using hype words like 'game-changing', 'revolutionary', or 'world-class'. Instead of saying your service is the best, quote a client who says it, or present data that proves its effectiveness. Structure it properly with a clear headline, a dateline, and a concise first paragraph that summarizes the entire story. Our AI-powered editor guides you through this process, helping you format your release to meet publisher guidelines and flagging overly promotional language to increase your chances of approval.

It helps indirectly but powerfully. A prospect won't likely read an article on AP News and immediately sign up. Instead, the coverage works as a critical trust signal during their decision-making process. When they research your agency and see you've been featured on credible sites, it validates your expertise. This social proof makes your sales outreach more effective, your proposals more convincing, and your website more credible. It answers the unspoken question, 'Is this agency legitimate and respected?' before they even ask it, shortening your sales cycle and increasing your close rate with high-value clients.