Get featured on Personal Care Media Outlets in 48 hours

Yes, a founder can absolutely handle their own PR, especially in the early stages. The DIY approach involves identifying relevant journalists, building relationships, and manually pitching your story. This can be effective if you have a strong network and a truly compelling, unique story to tell. The main challenges are the time commitment and the low success rate. Building a media list and sending personalized pitches can take hundreds of hours with no guarantee of a response. Journalists are inundated with requests, and it's difficult to break through the noise without existing relationships. Distribution services offer a middle ground. You write the announcement yourself (using tools like our AI editor to help), but the distribution is handled for you, guaranteeing placement across a network and saving you the time and uncertainty of manual outreach.

The cost of a press release varies widely based on the method you choose. Doing it yourself is technically free but requires a significant investment of time in research, writing, and manual outreach with no guaranteed results. Hiring a traditional PR agency is the most expensive option, typically involving a monthly retainer of $5,000 to $15,000. This covers strategy and outreach but often doesn't guarantee a specific number of placements for any single announcement. Press release distribution services offer a one-time, fixed-fee model. Instead of a retainer, you pay per announcement for guaranteed placement on a specific number of sites. You can view our current packages and transparent, one-time pricing on our pricing page.

With a distribution service like MediaBoost, the process is very fast. After you submit your press release and it passes our editorial review for publisher compliance, publication begins almost immediately. You can expect to see your announcement appear on hundreds of media outlets, including major names like Yahoo Finance and Benzinga, within 24 to 48 hours. Directory placements, which are part of our combo packages, take longer, with submissions completed over a period of up to two weeks. A full report with live links to all your placements is delivered within three business days of the campaign start, allowing you to immediately use your new "As Seen On" credentials.

Announcements that signal tangible business progress, innovation, or third-party validation perform best. For personal care brands, this includes new product launches (especially with unique ingredients or sustainable features), securing a major retail distribution deal, or closing a new round of funding. Other strong topics include receiving an industry award or certification (like EWG Verified), announcing results from a clinical trial that proves product efficacy, or partnering with a high-profile influencer or celebrity. The key is that the news must be concrete and verifiable. General promotional announcements like "we have a new website" or "we're having a sale" are not considered newsworthy by editors and are typically rejected.

To avoid rejection, your press release must be formatted correctly and, most importantly, be genuinely newsworthy. It cannot read like an advertisement. Avoid overly promotional language ("game-changing," "revolutionary") and focus on the objective facts of your announcement. Your release must have a clear news hook presented in the headline and first paragraph. It should be written in the third person (e.g., "[Your Company] announced..." not "We announced..."). All claims must be verifiable, and you should include a quote from a company leader to add a human element. Our editorial team reviews every release to ensure it meets the strict guidelines of our media partners. Our AI-powered editor also helps you structure your content properly, significantly reducing the risk of rejection for formatting or style errors.

Yes, absolutely. For investors and retail buyers, press coverage serves as critical third-party validation. When they perform due diligence on your brand, finding articles on sites like Business Insider, MarketWatch, or Yahoo Finance signals that your company is credible and has market traction. A press release announcing a funding round can attract follow-on investors. Announcing a new product or clinical trial result can catch the eye of a buyer from a major retailer, who are constantly looking for validated, emerging brands to stock. This coverage acts as a permanent asset you can include in pitch decks, partnership proposals, and investor updates to build confidence and differentiate your brand from the thousands of others competing for their attention.