Get featured on Personalization Media Outlets in 48 hours

Yes, a founder can certainly try. This involves building media lists, finding journalists who cover martech or AI, and sending personalized pitches. However, this process is incredibly time-consuming, and journalists receive hundreds of pitches a day, making the success rate very low. For founders who need to focus on product and sales, a distribution service is a more practical path to guaranteed results. It ensures your announcement gets published without draining your time and resources on manual outreach that may yield nothing.

The cost spectrum is broad. A DIY approach is free but requires a huge time investment with no guarantee of success. Hiring a PR agency is the most expensive option, typically involving a monthly retainer of $5,000 to $15,000. Press release distribution services offer a middle ground, providing one-time packages for guaranteed publication across a network of sites. This allows you to secure coverage and backlinks without a long-term financial commitment. You can view our current packages and transparent, one-time pricing on our pricing page.

The process is very fast once your press release is finalized. After you submit your content through our AI-powered editor, it undergoes a quick editorial review to ensure it meets publisher guidelines. Upon approval, publication begins almost immediately. Most media placements appear live within 24 to 48 hours. We deliver a full PDF report with all the live URLs, backlink data, and outlet metrics within 3 business days of your order's completion, allowing you to leverage the coverage right away.

Announcements that signal tangible business progress and market validation perform best. This includes securing a significant funding round, landing a well-known enterprise client, or publishing a case study with impressive, quantifiable results like "increased customer lifetime value by 40%". Other strong topics are major product milestones, such as launching a new integration with a platform like Salesforce or Shopify, or receiving a security certification like SOC 2, which is critical for enterprise trust.

The key is to write a news story, not an advertisement. Avoid subjective, promotional language like "revolutionary," "game-changing," or "best-in-class." Stick to objective facts and figures. Your announcement must be genuinely newsworthy and presented in a standard press release format. Ensure you have a clear, concise headline that summarizes the news. The first paragraph should cover the who, what, when, where, and why. Our AI-powered editor is designed to help you structure your release correctly and meet publisher guidelines to avoid rejection.

Yes, it is a critical tool for building trust with enterprise buyers. When a procurement team or department head is evaluating your personalization platform, they will conduct due diligence. Finding articles about your company on credible financial and business news sites de-risks their decision. This coverage acts as powerful social proof, showing that you are a vetted, legitimate business, not an unproven startup. For technology that handles sensitive customer data, this third-party validation from outlets like Business Insider or AP News is invaluable.