Get featured on Pricing Optimization Media Outlets in 48 hours

Yes, you can absolutely do your own PR, but it requires significant time and effort with a low probability of success. The process involves building media lists, finding journalist contact information, crafting personalized pitches for each one, and conducting persistent follow-up. Most founders find that the time spent on DIY PR is better invested in product development or sales. While it's free in terms of cash, the opportunity cost is high. Distribution services are a middle ground, saving you hundreds of hours of manual work while providing guaranteed outcomes that are difficult to achieve on your own.

The cost varies dramatically based on the method you choose. DIY PR is technically free but costs you significant time. Hiring a traditional PR agency is the most expensive option, typically running from $5,000 to $15,000 per month on retainer. Press release distribution services offer a more accessible alternative with one-time, package-based pricing. These packages are based on the number and quality of media outlets you want to reach. For current, specific pricing, you should check the packages page of a distribution provider like Mediaboost.

With a distribution service, the process is quite fast. After you submit your press release and it passes an editorial review for compliance with publisher guidelines, publication begins. Most media placements appear within 24 to 48 hours. You can expect to receive a full report with live links to your articles within about three business days. If your package also includes startup directory submissions, those placements can take longer, typically up to two weeks, as they often involve manual review by the directory's staff.

Announcements with concrete data, significant partnerships, or funding get the best results. Generic claims about being "innovative" are ignored. Instead, focus on news like: securing a Series A round, a partnership with a major e-commerce platform like Shopify or Salesforce, or a case study with a well-known client that quantifies revenue uplift or margin improvement. Releasing a proprietary data report on pricing trends (e.g., "New Report Finds 70% of SaaS Companies Overlook Value-Based Pricing") also performs well. This type of content positions your company as a thought leader and provides genuine value to the media.

Publishers reject releases that read like advertisements or lack newsworthiness. To avoid rejection, write in a neutral, third-person tone. Your headline must be a factual statement about the news, not a marketing slogan. For example, use "Company X Launches AI-Powered CPQ Module" instead of "The Most Revolutionary Way to Price Your Products is Here". Ensure your release is properly formatted with a dateline, a clear introduction summarizing the news, and a boilerplate section about your company at the end. Crucially, avoid hype words like "game-changing" or "revolutionary" and back up all claims with facts, data, or quotes. Our AI-powered editor helps guide you through these formatting and content requirements.

Yes, it helps significantly by addressing a key barrier in enterprise sales: trust. Enterprise buyers are risk-averse. When they see your pricing optimization platform featured on credible sites like Business Insider or Yahoo Finance, it acts as a powerful, third-party endorsement of your stability and legitimacy. This social proof is a valuable asset for your sales team. They can include "As Seen On" logos in their presentations and email signatures. It helps you pass the initial credibility check, especially when you are a smaller vendor competing against established players. It answers the unspoken question, "Can I trust this company?"