Get featured on Property Management Media Outlets in 48 hours

Yes, but it's a significant time commitment with a steep learning curve. Doing your own PR involves building a media list of real estate and tech journalists, crafting personalized pitches, and conducting endless follow-ups. The success rate is often very low, as journalists receive hundreds of pitches daily. While you can write your own press release, getting it published is the hard part. Using a distribution service automates the publication step, saving you dozens of hours and guaranteeing you get the desired media assets. This allows you to focus on building your property management product instead of chasing journalists.

The cost varies widely based on the method. Doing it yourself is technically free but costs significant time with no guarantee of publication. Hiring a traditional PR agency is the most expensive option, typically involving a monthly retainer of several thousand dollars. Press release distribution services offer a middle ground, providing guaranteed placements for a one-time fee. This model is designed for startups that need credible media coverage without the high overhead of an agency. You can view our current packages and transparent, one-time pricing on our pricing page.

With a distribution service like Mediaboost, the process is very fast. After you submit your press release through our editor, it undergoes a quick editorial review to ensure it meets publisher guidelines. This review is typically completed within one business day. Once approved, publication on our media network begins immediately. You can expect to see your announcement live on hundreds of sites, including major outlets, within 24 to 48 hours. We deliver a full report with all the live links within three business days of your order.

Announcements with concrete, verifiable news perform best. For property management tech, this includes securing a new round of funding, launching a significant new software module (like AI-powered maintenance requests or automated accounting), or announcing a partnership with a major real estate firm or service provider. Data-driven reports also work well, for example, "New Report from [Your Company] Reveals 15% Rise in Rental Application Fraud." Avoid purely promotional announcements like "Our Platform is the Best." Stick to news that demonstrates growth, innovation, or provides value to the real estate industry.

Editors reject releases that read like advertisements or lack a genuine news angle. To avoid this, write in a neutral, third-person tone. Your headline must be a factual statement, not a marketing slogan. For example, use "[Your PropTech] Launches Automated Lease Renewal Feature," not "Revolutionize Your Leasing Workflow Today." Ensure your release is properly formatted with a dateline, a clear introductory paragraph, and a company boilerplate at the end. Most importantly, back up all claims with facts and avoid hype words like "game-changing" or "seamless." Our AI-powered editor helps guide you through these formatting and content requirements to ensure compliance.

Yes, it directly impacts both. For landlords and property managers considering your software, seeing your company featured on sites like Business Insider or Yahoo Finance acts as powerful social proof. It signals that you are a legitimate and credible business, reducing their perceived risk in adopting a new technology. For investors, a portfolio of media placements demonstrates market traction and brand momentum. It shows you are actively building your company's profile and can execute on a communications strategy. This third-party validation is a key trust signal during due diligence, making your pitch more compelling.