Get featured on Referral Marketing Media Outlets in 48 hours

Yes, you can do your own PR, but it's a significant time investment with no guaranteed results. The process involves building a media list, finding journalists who cover marketing tech, crafting personalized pitches for each one, and following up relentlessly. Most founders find this distracts from building their product and talking to customers. While DIY PR is free in terms of cash, it has a high opportunity cost. A distribution service automates the outreach and guarantees the placements. This allows you to focus on the message itself—writing a strong press release about your milestone—while the service handles the complex and time-consuming distribution work.

The cost varies dramatically based on the approach. A full-service PR agency retainer is the most expensive option, typically running from $5,000 to $15,000 per month with no guarantees of placement. This is a strategic partnership for larger companies. On the other end, trying to do it yourself is 'free' but takes a huge amount of time and rarely yields results. A press release distribution service offers a middle ground, with one-time fees for guaranteed placements. This model provides a predictable cost and outcome, making it a popular choice for SaaS companies needing to build social proof and SEO authority. Our packages are designed to offer a transparent, one-time cost for guaranteed results. You can see the current pricing and included outlets on our packages page.

The timeline is very fast once your press release is approved. After you submit your release through our AI-powered editor, it goes to our editorial team for a compliance check against publisher guidelines. This review is typically completed within one business day. Once approved, publication to our network of 350+ media outlets begins. Most features appear within 24 to 48 hours. You will receive a full PDF report with live links, backlink data, and DR scores within 3 business days of your submission, allowing you to see the results and start using your new 'As Seen On' credentials immediately.

The most successful announcements are tied to concrete, verifiable milestones that signal growth and innovation. For a referral marketing platform, this includes news about funding rounds, strategic partnerships with major brands, or significant product integrations with platforms like Salesforce, HubSpot, or Shopify. Data-driven stories also perform well. For example, publishing a report on referral conversion benchmarks in a specific industry can position you as a thought leader. Announcements about hitting a major milestone, like processing $100 million in referred revenue for clients, also provide a strong hook for a press release.

Editors reject releases that read like advertisements. To avoid this, stick to a standard, factual format. Your headline must be a newsworthy statement, not a marketing slogan. The first paragraph should summarize the entire story: who, what, when, where, and why. Use objective language and avoid hype words like 'revolutionary' or 'game-changing'. Include a quote from a key executive, but make sure it adds context rather than just repeating marketing points. Finally, include a boilerplate 'About Us' section at the end with a link to your website. Our AI-powered editor helps guide you through this structure to ensure compliance with publisher guidelines.

It helps indirectly by building the trust required to get users. A potential customer is unlikely to read an article about your new integration on AP News and sign up immediately. However, when they are comparing your platform against two competitors, the 'As Seen On: AP News, Yahoo Finance, Business Insider' logos on your website make a powerful difference. This social proof signals credibility and reduces perceived risk, which is critical in B2B sales. It tells potential partners and users that you are a legitimate, vetted company. The SEO benefits from the backlinks also help more users find you through Google over the long term. So, press coverage doesn't drive direct sign-ups; it builds the authority that enables them.