Get featured on Revenue Operations Media Outlets in 48 hours

Yes, a founder or marketing lead can absolutely do their own PR, but it's a time-intensive process with no guarantees. DIY PR involves building media lists, crafting personalized pitches for hundreds of journalists, and conducting extensive follow-up. Most journalists ignore unsolicited emails, making it difficult to break through. While you can submit releases to free wires, they offer low visibility and no valuable backlinks. Using a distribution service is a middle ground. You control the message and timing, but leverage an established network to guarantee publication on credible sites, saving dozens of hours of manual outreach.

The cost varies significantly based on the approach. A full-service PR agency retainer typically runs from $5,000 to $15,000 per month. At the other end, DIY outreach is free but demands a huge time investment and rarely yields placements on major sites. Press release distribution services offer a one-time fee model. Instead of a monthly retainer, you pay per announcement for guaranteed placement across a network of media outlets. This provides a predictable and affordable way to secure coverage. Our packages are designed to fit different goals, from directory listings to global media distribution. You can see current pricing on our packages page.

The timeline is very fast once your press release is approved. After you submit your announcement through our AI-powered editor, it goes to our editorial team for a compliance review. This ensures it meets publisher guidelines. Once approved, publication begins immediately. You can expect to see your story live on hundreds of media outlets, including major sites like AP News and Benzinga, within 24 to 48 hours. We deliver a full PDF report with live links and SEO metrics within three business days of the campaign's start.

Media outlets are most interested in news with broad business implications. For a Revenue Operations company, this includes funding announcements, acquisitions, and the release of original data reports. A report titled "New Study Shows AI in RevOps Shortens B2B Sales Cycles by 20%" is far more newsworthy than a minor feature update. Other strong topics include partnerships with major players (like a public tech company), significant executive hires from well-known companies, or achieving a major customer milestone (e.g., "Platform now manages $1B in sales pipeline"). The key is to tie your internal news to a larger industry trend.

Editors reject releases that read like advertisements. To avoid this, write in a neutral, third-person tone and follow the standard press release format. Start with a strong headline announcing the news, not your company's greatness. The first paragraph must summarize the who, what, when, where, and why. Focus on facts, figures, and tangible milestones. Instead of saying your platform is "revolutionary," state that it "automates sales forecasting, reducing manual reporting by 10 hours per week." Include a quote from your CEO, but keep it concise and insightful. Our AI-powered editor helps guide you through this process to ensure your release meets professional standards.

Yes, it helps significantly by reducing friction in the sales process. An enterprise client's buying committee is looking to de-risk their decision. Seeing your RevOps platform featured on sites like Business Insider or MarketWatch acts as a powerful, independent signal of credibility. It's not a cold lead generator; it's a trust-building asset. Your sales team can include links to these articles in their outreach and proposals. Your marketing team can add "As Seen On" logos to your website and landing pages. This social proof helps answer the prospect's unspoken question: "Is this a real, trustworthy company?" It builds confidence and can shorten the time it takes to get to a demo or pilot.