Get featured on Risk Management Media Outlets in 48 hours

Yes, you can, but it requires significant time and a specific skillset. DIY PR involves building a media list, researching journalists, crafting personalized pitches for every single one, and conducting relentless follow-up. Success rates are low, and it's a major distraction from building your product and business. While it's possible to get a lucky break, most founders find their time is better spent elsewhere. Using a distribution service automates the submission and placement process, while hiring an agency outsources the entire strategy and relationship-building function.

The cost of getting press coverage varies dramatically. The 'free' option is doing it yourself, but the time cost is immense. Traditional PR agencies represent the high end, charging monthly retainers from $5,000 to $15,000, often without guaranteed results. Press release distribution services offer a more affordable, one-time payment model. Instead of a monthly retainer, you pay per campaign for a specific number of guaranteed placements. This provides cost certainty and a clear deliverable. Our current packages and pricing are listed on our packages page.

Once your press release is written and approved by our editorial team, the distribution process is very fast. For media outlet packages, you can expect to see your story live on hundreds of sites, including major names like Yahoo Finance and Benzinga, within 24 to 48 hours. A full report containing live links to all your placements is typically delivered within 3 business days. If your package includes startup directory submissions, those placements can take up to two weeks to be processed and appear.

The most successful announcements are tied to external validation and concrete data. Funding rounds, even small ones, are always newsworthy. Strategic partnerships with established companies in finance, insurance, or tech also get significant attention because they validate your solution. Data-driven reports are another powerful angle. For example, publishing a unique study on 'The Top 5 Emerging Financial Risks for 2025' positions you as a thought leader. Announcements of major compliance achievements or regulatory approvals are also highly effective, as they are non-negotiable requirements for many enterprise buyers.

Editors reject releases that read like advertisements. To avoid this, write like a journalist. Your release must be objective, factual, and newsworthy. Use a clear headline, a direct first paragraph summarizing the key news, and include a quote from a key executive. Crucially, avoid using marketing jargon, hype, or unsubstantiated claims like 'revolutionary' or 'game-changing'. Every statement should be verifiable. Our AI-powered editor helps guide you through this process, ensuring your release meets standard journalistic guidelines before it's submitted to the network.

Press coverage does not close deals on its own, but it is a critical tool for the enterprise sales process. When a potential client is conducting due diligence, finding your company featured on sites like Business Insider or MarketWatch provides powerful social proof and builds trust. Sales teams can use these placements as 'air cover', sending links to prospects to reinforce credibility. It helps you pass the 'Google test' and assures procurement and security teams that you are a legitimate, recognized player in the risk management field, not an unknown entity.