Get featured on SaaS Billing Media Outlets in 48 hours

Yes, you can absolutely handle some PR tasks yourself. This includes writing blog posts, building relationships with a few key fintech journalists on social media, and applying to speak at industry events. This is a great way to start building your brand's voice and network. However, securing placements on major news outlets like AP News or Business Insider via manual outreach is extremely difficult and time-consuming. A distribution service handles the submission and placement process for you, guaranteeing publication on hundreds of sites and saving you dozens of hours of work for a single announcement.

The cost varies significantly based on the approach. Doing it yourself by writing and manually pitching journalists is technically free but requires a huge time investment with no guaranteed results. Hiring a traditional PR agency is the most expensive option, typically involving a monthly retainer in the thousands of dollars. Press release distribution services offer a middle ground, with one-time fees for guaranteed placements. The price depends on the number and quality of the outlets in the package. You can see our current packages and transparent, one-time pricing on our pricing page.

With a distribution service, the process is very fast. After you submit your press release and it passes editorial review for compliance with publisher guidelines, publication begins. You can expect to see your story live on hundreds of media outlets, including major names, within 24 to 48 hours. A full report with links to all the live placements is typically delivered within 3 business days. This speed is a major advantage over traditional PR, where landing a single story can take weeks or months of pitching and follow-up.

Announcements with concrete, verifiable information perform best. This includes securing a new funding round, announcing a major partnership with an established accounting or ERP platform, achieving a significant compliance milestone like SOC 2 or PCI DSS, or releasing a unique data report on industry trends. General feature updates or marketing campaigns are less newsworthy. The key is to anchor your announcement to something that signals growth, credibility, or unique insight that is valuable to the broader finance and tech ecosystem.

Stick to a standard, professional format and avoid overly promotional language. Editors reject releases that read like advertisements. Your headline must state the news clearly, not a marketing slogan. The content should be factual, objective, and written in the third person. Crucially, ensure your announcement is genuinely newsworthy. Announcing a new hire is rarely news, unless it's a C-suite executive from a major competitor. Also, include a quote that adds human perspective and a clear "About Us" section. Our AI-powered editor helps guide you through these formatting and content requirements.

Yes, it's a critical piece of the puzzle for high-consideration sales. Enterprise buyers, especially in finance, are risk-averse. They use media coverage as a third-party signal to vet vendors. Seeing your platform featured on Yahoo Finance or MarketWatch reduces perceived risk and builds credibility before you even have the first sales call. These placements are not about generating direct inbound leads. They are sales enablement assets. Your sales team can include links in their outreach, add "As Seen On" logos to their presentations, and use the coverage to build trust during the long B2B sales cycle.