Get featured on Sales Engagement Media Outlets in 48 hours

Yes, but it's extremely time-consuming with a very low success rate. Doing your own PR involves building a media list, finding journalist contacts, crafting personalized pitches, and conducting endless follow-ups. Most founders find that the time spent pitching is better spent on product development or sales. While you might get lucky and land one or two placements, it's not a scalable or predictable strategy. A distribution service automates the outreach and guarantees publication, giving you the benefits of media coverage without sacrificing weeks of your time on manual, low-ROI work.

The cost varies widely based on your approach. A DIY strategy is technically free but has a high opportunity cost in your time with a low chance of success. Hiring a traditional PR agency is the most expensive option, typically involving a monthly retainer in the thousands of dollars with no guaranteed results. Press release distribution services offer a middle ground, with one-time fees for guaranteed placements across a network of online news sites and directories. This model provides predictable outcomes for a fixed cost. You can view our current packages and pricing for specific options.

With a distribution service, the process is fast. After you submit your press release and it passes an editorial review for compliance with publisher guidelines, publication begins. Media outlet placements typically appear within 24 to 48 hours. You will receive a full report with live links to all your placements within about three business days of the campaign starting. If your package includes startup directory submissions, those can take longer, with placements appearing over a period of up to two weeks as each directory has its own review process.

Announcements with concrete, verifiable information perform best. For Sales Engagement platforms, this includes funding rounds ($5M Seed Round to Automate Sales Outreach), major product launches with specific features, strategic partnerships (Launches Native Integration with Salesforce), and significant customer acquisition milestones (Passes 1,000 Enterprise Customers). Releases based on original data, such as a report on "The State of Cold Emailing in 2024," also do well as they provide unique value. Avoid purely promotional announcements like "We updated our UI" or "We're the best," as they lack the newsworthiness editors look for.

Editors reject releases that read like advertisements, contain unsubstantiated claims, or are not genuinely newsworthy. To avoid rejection, write in a neutral, third-person tone. Your headline must be a factual statement of news, not a marketing slogan. Back up all claims with evidence. Instead of saying you're "industry-leading," state a fact like "Our platform is used by 5 of the Fortune 100." Ensure your release is free of typos and grammatical errors. Our AI-powered editor helps you format your release correctly and checks for common issues that lead to rejection, ensuring it meets publisher guidelines.

Yes, absolutely. Enterprise buyers are risk-averse. When a decision-maker at a large company is evaluating your Sales Engagement platform against competitors, seeing your company featured on trusted sites like Business Insider, MarketWatch, or Yahoo Finance acts as a powerful third-party endorsement. This media coverage serves as social proof that you are a legitimate and credible vendor, not just another small startup. It helps you pass the "credibility test" early in the sales cycle, making it easier to get demos with senior stakeholders and navigate procurement processes. It's a key asset for your sales team.